InnerPoint

Demand Generation & Revenue Growth for B2B SaaS Companies

InnerPoint helps B2B SaaS companies drive revenue growth through demand generation and revenue operations. They provide a standardized model to analyze and optimize marketing programs based on full-funnel CRM data, aligning GTM strategies with Dark Social and B2B buying behavior. Their approach focuses on buyer education, creating problem- and solution awareness, and developing brand messages. By distributing information to the target audience, InnerPoint helps them choose the company's solution. This is achieved through a collaborative analysis of proprietary customer data, ensuring effective execution of GTM strategies. The company's expertise in revenue alignment enables B2B SaaS companies to scale their sales and improve marketing efforts.