Leading agencies include Gallup and Gangverk. A total of 2 Big Data & BI providers in Iceland are ready to help. They serve clients such as Travel, Finance, Commerce and Healthcare. Local internet speeds average 295.55 Mbps, supporting fast development and collaboration. Average local salaries are around $90,055, reflecting market rates.
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At Gallup, we provide expert consultancy to help organizations make data-driven decisions. Our services include Big Data & BI and IT Services & Consulting, which enable clients to gain valuable insights and improve their operations. By leveraging our expertise, clients can enhance customer engagement, drive business growth, and mitigate risks. With a focus on delivering actionable recommendations, Gallup helps clients navigate complex challenges and achieve their goals.
team of 26 - 50 people
unknown
contact for pricing
contact for pricing
Gangverk delivers digital transformations, helping clients take their operations to the next level. With a commitment to ideal solutions and real results, they provide web and software development, mobile app development, e-commerce development, big data and BI, cloud consulting, IT staff augmentation, app designing (UI/UX), and product design services. These services enable businesses to improve efficiency, enhance customer experience, and gain competitive edge. By leveraging immersive collaboration approaches and cutting-edge technologies, Gangverk's clients can achieve faster delivery times and higher quality products.
team of 26 - 50 people
10+ years of industry experience
rate $100 - $150 / hr
min project budget $100k
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Post your project — free & easyThe digital agency industry in Iceland has experienced notable growth in recent years, driven by the country's strong emphasis on innovation, digital infrastructure, and tech-savvy population. Iceland boasts one of the highest internet penetration rates globally, with around 99% of its population actively online, providing a solid foundation for digital agencies to flourish.
The Icelandic digital marketing and advertising sector has expanded steadily, reflecting broader European trends. According to Statistics Iceland, digital advertising spending accounted for over 60% of total advertising expenditure in 2022, marking a clear shift from traditional media to digital platforms. Additionally, the rise of mobile device usage—with approximately 95% of Icelanders owning smartphones—has pushed agencies to prioritize mobile-first strategies.
A notable trend in the Icelandic market is the growing demand for specialized digital services, such as UX/UI design, SEO, content marketing, and video production. This specialization has led to the emergence of boutique agencies focused on niche markets.
Despite steady growth, digital agencies in Iceland face several challenges, including a relatively small domestic market and intense competition for skilled professionals. The limited talent pool in specialized areas like data analytics, software development, and digital strategy is a significant constraint. Furthermore, economic fluctuations and currency volatility occasionally create budget uncertainties for both agencies and their clients.
Nevertheless, the Icelandic market presents considerable opportunities:
Overall, Iceland's digital agency ecosystem continues to mature, driven by innovation, digital adoption, and a supportive business environment that fosters growth and international potential.
Big data and business intelligence (BI) services help organizations collect, analyze, and visualize large volumes of data to make informed decisions. Today, these services encompass the extraction of actionable insights from massive datasets, allowing businesses to optimize processes, identify market opportunities, and enhance customer experiences.
The global big data and BI market continues to grow rapidly, projected to exceed $270 billion by 2026 (IDC). Businesses across sectors leverage these technologies to maintain competitiveness, adopting advanced analytics and machine learning algorithms to predict trends and streamline operations.
Benefits: Enhanced decision-making capabilities, improved operational efficiency, customer insights, and gaining competitive advantage.
Pitfalls: Underestimating project complexity, potential data security risks, integration challenges, and unclear business objectives.
Typically, big data and BI projects range from 3 months for simpler data visualization solutions, up to 12 months or more for comprehensive analytics and machine learning integrations. Timelines depend heavily on data complexity, project scope, and organizational readiness.
Providers often use technologies such as Apache Hadoop, Apache Spark, cloud-based solutions like AWS or Azure, and BI tools including Tableau, Power BI, and Looker. Selecting an agency proficient in the right tools for your data needs is essential for project success.
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