Best Media Planning and Buying Agencies in Ireland

Maximize your ad budget with smart media planning.

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Found 16 matching agencies

F
FlasheForward Communications
Expert Media Training and Video Production Services

🇮🇪

2+

0+ usd / hr

15 years

0+ usd

C
Core
Ireland's largest marketing communications company

🇮🇪

250+

0+ usd / hr

0 years

0+ usd

R
Revolve Marketing and PR
Transforming Brands through Strategic Marketing Solutions 📈

🇮🇪

2+

100+ usd / hr

21 years

1000+ usd

S
Strategyworks Consulting LLP
Expert Digital Marketing Solutions for Business Growth 💻

🇮🇪

2+

50+ usd / hr

13 years

1000+ usd

L
Lift Your Biz
Elevate your online presence and drive sales with expert digital marketing

🇮🇪

10+

25+ usd / hr

3 years

1000+ usd

A
Ask Direct
Helping causes raise more money and recruit more supporters.

🇮🇪

10+

0+ usd / hr

19 years

0+ usd

T
The Collaborations Agency
Joining dots between talent, sports people and brands

🇮🇪

2+

0+ usd / hr

9 years

0+ usd

P
PML GROUP
Ireland's leading Out of Home advertising agency

🇮🇪

10+

0+ usd / hr

43 years

0+ usd

V
VOS Sport
Maximizing athlete potential through branding, marketing, and PR

🇮🇪

2+

0+ usd / hr

4 years

0+ usd

J
Javelin Dublin
Creative Strategy and Execution Expertise

🇮🇪

10+

100+ usd / hr

39 years

5000+ usd

E
EyeOnSolution - Digital Agency
Expert Digital Marketing Solutions for Businesses

🇮🇪

50+

50+ usd / hr

6 years

5000+ usd

W
Wave Media Communications
Think Beyond | Think Smarter Brand, Marketing & Print Specialists

🇮🇪

10+

100+ usd / hr

26 years

5000+ usd

P
Pierce Media & Advertising Ltd
Expert media solutions for Irish businesses

🇮🇪

2+

100+ usd / hr

34 years

5000+ usd

O
Ossa Media Limited
Innovative solutions for businesses across UK & Ireland

🇮🇪

2+

150+ usd / hr

5 years

1000+ usd

M
MINDMAP
Experts in Medical Marketing and Solutions 📈

🇮🇪

2+

0+ usd / hr

21 years

0+ usd

C
Connelly Partners Dublin
Defying ordinary, delivering extraordinary marketing solutions

🇮🇪

50+

100+ usd / hr

28 years

5000+ usd

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What Is Media Planning and Buying?

Media planning and buying involves strategizing and purchasing advertising space across channels to reach the right audience efficiently. Agencies evaluate demographics, budgets, and platforms to design campaigns that maximize impact. In Ireland, 16 agencies specialize in crafting data-driven media strategies tailored to local markets.


Why Is Media Planning Essential for Your Campaign?

Effective media planning ensures your advertising budget targets the most relevant audiences at the best times and places. This leads to higher engagement and conversion rates, minimizing wasted spend. Pricing typically starts at $25 per hour, reflecting expert strategy and execution.


Who Needs Media Planning and Buying Services?

Brands, startups, and agencies across industries such as Retail, Sports, Startups, SMB’s and Charity and Non-profit benefit from professional media planning. Agencies in Ireland bring localized expertise to align campaigns with regional consumer behavior and media consumption.


Core Components of Media Planning

Media planning includes audience analysis, channel selection, budget allocation, scheduling, and performance forecasting. Agencies blend traditional (TV, radio, print) and digital (social, search, programmatic) channels to maximize reach and ROI.


How Media Buying Works

Media buying is the negotiation and purchase of ad inventory. Skilled buyers secure premium placements at competitive prices, monitor campaign delivery, and optimize to ensure goals are met efficiently.


Typical Project Duration and Costs

Media planning and buying projects vary widely but often last from 1 to 6 months per campaign cycle. Budgets usually start at $500. Local agencies in Ireland may offer better rates and insight into regional media landscapes.


Digital vs Traditional Media Buying

Digital media buying offers granular targeting and real-time optimization, while traditional channels provide broad brand awareness. Agencies balance both approaches based on campaign goals and audience preferences.


Programmatic Media Buying Explained

Programmatic buying automates ad purchases using AI and real-time bidding, enabling efficient targeting and budget use. Agencies leverage programmatic platforms to optimize ad spend and improve campaign performance.


Measuring Success in Media Planning and Buying

Key metrics include impressions, reach, click-through rates, conversions, and ROI. Agencies provide transparent reporting and actionable insights to continuously improve campaigns.


Choosing the Right Media Planning and Buying Agency

Look for proven experience, industry knowledge, transparent pricing starting at $25, and strong client communication. Working with agencies in Ireland offers local market expertise and responsiveness.


How to Optimize Your Media Budget

Effective agencies prioritize channels based on audience data and past performance, allocating budget dynamically to maximize returns and reduce overspend.


Common Challenges in Media Buying

Challenges include ad fraud, inventory quality, and complex channel integration. Experienced agencies mitigate these risks through vetting, technology, and transparent processes.


Impact of Audience Targeting

Precise audience targeting improves ad relevance and reduces costs. Agencies use demographic, behavioral, and contextual data to refine targeting strategies.


Examples of Successful Media Campaigns

A consumer goods brand in Ireland increased sales by 40% through a multi-channel media plan combining social ads and programmatic buying crafted by their agency.


Future Trends in Media Planning and Buying

Emerging trends include AI-driven optimization, connected TV advertising, and privacy-first targeting. Partnering with innovative agencies ensures your campaigns stay ahead.

Frequently asked questions

Retail, Sports, Startups, SMB’s and Charity and Non-profit sectors heavily invest in media planning and buying in Ireland.

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