Best 2 companies in Nepal for Media Planning & Buying services!

Leading agencies include Nepal Film Production and Pedal Group Pvt. Ltd.. A total of 2 Media Planning & Buying providers in Nepal are ready to help. They serve clients such as Advertising, Media Planning, Film Production, Documentary Film, National Companies and Multinational Companies.

Average starting budget
$1,000
while min. project budget is $500
based on 2 profiles
Average hourly rate
$13
and starting from $10 / hr
based on 2 profiles
Popular skills
Content Management SystemsProgramming Languages (various)Web Development Frameworks (various)
Key technical proficiencies
based on found companies
Also specialize in
Branding (2)PR services (2)Advertising (2)Market Research (2)Media Planning & Buying (2)
Complementary specialties
validated by client feedback
Media Planning & Buying determines the best channels and schedules to reach your target audience, then negotiates and purchases ad placements across TV, radio, print, and digital platforms. This involves audience analysis, budget allocation, rate negotiation, ad trafficking, and campaign monitoring. Sub-services include coordinating creative assets, frequency capping to prevent ad fatigue, cross-channel attribution modeling, and post-campaign performance analysis to inform future buys.
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Trusted by
Google
Microsoft
Airbnb
Spotify
Netflix

Found 2 matching agencies

N
Lalitpur, Nepal

Expertly managing film production in Nepal requires a deep understanding of local logistics, cultural nuances, and creative vision. Nepal Film Production offers bespoke services to cater to the unique needs of filmmakers, including branding, advertising, PR services, market research, media planning & buying, location scouting, filming permits, equipment rental, translation & transcription, custom clearance & insurance management, and more. By partnering with Nepal Film Production, clients can benefit from streamlined production processes, access to expert local knowledge, and the ability to bring their vision to life in a country that offers breathtaking diversity and natural beauty.

team of 2 - 10 people

10+ years of industry experience

contact for pricing

min project budget $1k

P
Kathmandu, Nepal

Pedal Group Pvt. Ltd. is a top digital marketing agency in Nepal that offers result-based marketing solutions to businesses. With profound knowledge in brand development and lead generation, they help clients maximize their online presence. Their integrated marketing approach develops strong branding and advertisement solutions for national and multinational companies. By combining strategic thinking with refreshing communication, Pedal Group Pvt. Ltd. builds targeted digital marketing needs to drive sales and retain customers. They offer a range of services including web & software development, mobile app development, e-commerce development, testing services, AI development, virtual reality/augmented reality development, IoT development, web3/blockchain development, IT services & consulting, business services, design, web design/UI/UX, app designing/UI/UX, branding, graphic design, video production, logo design, print design, product design, packaging design, digital marketing, advertising, search engine optimization, social media marketing, digital strategy development, content marketing, pay per click, marketing strategy, email marketing, PR services, conversion optimization, market research, mobile & app marketing, event marketing, media planning & buying, direct marketing, and affiliate marketing. By leveraging these services, businesses can achieve accelerated growth and establish a strong online presence.

team of 2 - 10 people

8 years of industry experience

contact for pricing

min project budget $1k

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Digital agency industry and ecosystem review in Nepal

The digital agency industry in Nepal has witnessed significant growth over the past decade, driven by increased internet penetration, digital literacy, and the adoption of digital marketing practices by local businesses. With over 14 million internet users, constituting approximately 45% of the country's population, Nepal's digital landscape offers substantial potential.

Key statistics and trends

  • Internet penetration: Approximately 45% as of 2023, up from 35% in 2018.
  • Social media users: Around 13 million active social media users, primarily on platforms such as Facebook, Instagram, YouTube, and TikTok.
  • Mobile dominance: Over 90% of internet access occurs via mobile devices, highlighting the importance of mobile-first strategies.
  • Growth of digital payments: Digital payment transactions have surged, growing by around 120% between 2020 and 2022.

Challenges and opportunities in the market

Despite promising growth, Nepal's digital agency ecosystem faces notable challenges. Limited infrastructure, slow internet speeds, and irregular electricity supply in rural areas hinder digital expansion. Additionally, the scarcity of skilled digital marketing professionals remains a significant barrier, creating challenges for agencies seeking to scale their operations.

However, the industry's future is promising, given the rapidly growing number of SMEs adopting digital solutions to expand market reach. Government initiatives like the "Digital Nepal" framework aim to enhance digital infrastructure, presenting further opportunities for digital agencies. Agencies specializing in mobile marketing, e-commerce branding, social media marketing, and digital payment solutions are expected to experience robust demand.

In conclusion, the digital agency industry in Nepal stands at an exciting crossroads, balancing infrastructural and skill-related challenges with rapidly emerging digital opportunities.


Understanding media planning & buying services for your business

Media planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.

Current industry landscape

The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.

Common questions before hiring an agency

  • What is your experience in our specific industry?
  • Which metrics and reporting methods do you use to measure success?
  • How transparent are your pricing and budgeting processes?
  • What strategies will you use to optimize and adjust our campaigns?

Key benefits and pitfalls

Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.

Project timelines and tools

Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.

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