Uncover 5 companies in China that deliver Product Marketing services!

Leading agencies include Unigamer Foshan Unique Furniture Co. Ltd, Long Advisory, China Digital Marketing Agency, PingPong Digital and Qingdao Seadaka Internet Technology Company Ltd.. A total of 5 Product Marketing providers in China are ready to help. They serve clients such as Retail, Finance, Education, Technology, Healthcare, E-commerce, Businesses, Manufacturing, Business Gaming and Office Furniture. Local internet speeds average 244.67 Mbps, supporting fast development and collaboration. Average local salaries are around $10,680, reflecting market rates.

Average starting budget
$4,250
while min. project budget is $500
based on 5 profiles
Average hourly rate
$81
and starting from $25 / hr
based on 5 profiles
Popular skills
CSSHTMLWeiboWeChatDouyinJavaScript
Key technical proficiencies
based on found companies
Also specialize in
Product Marketing (5)Marketing Strategy (3)Social Media Marketing (SMM) (3)Branding (2)PR services (2)
Complementary specialties
validated by client feedback
Product Marketing defines how to position, launch, and promote your products to the right audiences. This involves market research to understand customer needs, crafting clear messaging and value propositions, planning go-to-market strategies, and coordinating multi-channel campaigns. Sub-services can include competitive analysis, pricing and packaging recommendations, sales enablement materials like demos and case studies, customer feedback programs, and performance tracking to measure adoption and growth.
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Trusted by
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Airbnb
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Found 5 matching agencies

A leading digital marketing agency providing comprehensive solutions for businesses seeking to expand their presence in China. Their services encompass web and software development, mobile app development, e-commerce development, business services, search engine optimization (SEO), social media marketing (SMM), online brand promotion, and more. By leveraging these services, clients can benefit from increased online visibility, improved user engagement, and enhanced brand reputation.

team of 2 - 10 people

7 years of industry experience

contact for pricing

contact for pricing

P
London, United Kingdom

PingPong Digital is a leading digital marketing agency specializing in Web & Software Development, Mobile App Development, E-commerce Development, Branding, Search Engine Optimization (SEO), Social Media Marketing (SMM), Content Marketing, Marketing Strategy, PR services, Product Marketing. With expertise in multiple channels, they help clients achieve real results and add value to their businesses.

team of 2 - 10 people

10+ years of industry experience

contact for pricing

min project budget $10k

Providing innovative business services, Expert Planet helps businesses thrive in the global market. With its cutting-edge solutions, the company enables clients to reach their full potential and achieve remarkable success. From web design to marketing strategy, Expert Planet offers a comprehensive range of services that cater to diverse business needs. By leveraging its expertise, clients can stay ahead of the competition and drive growth. The company's services include app designing, advertising, product marketing, and more. With Expert Planet, businesses can tap into new markets, expand their customer base, and increase revenue.

team of 26 - 50 people

4 years of industry experience

rate $25 - $50 / hr

min project budget $5k

L
Beijing, China

Long Advisory helps businesses thrive in China's vast digital landscape. By creating a solid brand identity and developing effective marketing strategies, they enable companies to tap into the world's largest market. From social media marketing to content creation, their comprehensive services cater to diverse business needs. With expertise in digital strategy development, product marketing, and mobile app marketing, Long Advisory empowers clients to succeed in China's dynamic market. By building strong relationships with local partners and leveraging cutting-edge technologies, they foster a seamless connection between businesses and the Chinese market.

team of 2 - 10 people

5 years of industry experience

contact for pricing

min project budget $1k

Providing expert services, unique furniture solutions, and customized OEM ODM products to B2B clients. This ensures a tailored approach that meets the need for certifications, safety, and comfort on their products.

team of 101 - 250 people

10+ years of industry experience

rate $100 - $150 / hr

min project budget $1k

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Overview of the digital agency industry in China

China's digital agency industry has experienced rapid growth, driven by the expanding digital economy and increasing internet penetration. Digital agencies in China offer a broad range of services, including digital marketing, social media management, e-commerce optimization, and data analytics. With Chinese consumers increasingly shifting online for purchasing decisions, digital agencies play a crucial role in connecting brands with their target audiences.

Key statistics and trends

As of 2023, China's digital marketing spending reached approximately RMB 1.15 trillion, reflecting a year-on-year growth rate of over 15%. Mobile advertising continues to dominate, accounting for more than 75% of total digital ad spending. Social media platforms, such as WeChat and Douyin (TikTok), remain highly influential, with Douyin alone boasting over 700 million monthly active users as of mid-2023. Additionally, the rise of short-video platforms and livestreaming e-commerce has significantly shaped digital strategies, with livestreaming commerce projected to generate over RMB 4.9 trillion in sales by the end of 2023.

Challenges and opportunities in the market

The Chinese digital agency ecosystem faces several challenges, including intense competition, rapidly changing regulations, and increasing client demands for measurable results. Data privacy regulations, such as the Personal Information Protection Law (PIPL), enacted in 2021, require agencies to adopt stricter compliance practices. Furthermore, agencies must constantly innovate to keep pace with emerging technologies like artificial intelligence (AI) and augmented reality (AR).

However, significant opportunities exist in the rapidly growing sectors of e-commerce and social commerce. Agencies that leverage advanced data analytics and tailor strategies to China's unique digital landscape will find substantial growth opportunities. Moreover, growing interest in sustainability and corporate social responsibility among Chinese consumers offers additional avenues for agencies to differentiate their offerings and capture niche markets.

  • Market size: RMB 1.15 trillion (2023)
  • Leading platforms: WeChat, Douyin, Xiaohongshu
  • Emerging trends: Livestreaming e-commerce, AI-driven marketing

Understanding product marketing services

In today's fast-paced digital landscape, product marketing goes beyond traditional advertising. It involves strategically positioning your product to resonate with target audiences, effectively communicating its value proposition, and driving adoption and growth. Hiring a specialized product marketing agency can significantly amplify your product's reach, ensure accurate messaging, and boost overall sales performance.

Industry snapshot and common expectations

Product marketing agencies today typically offer comprehensive services, including market research, competitor analysis, messaging strategy, product launches, and ongoing campaign optimization. With a global market for digital marketing services projected to reach $807 billion by 2026, companies increasingly recognize the vital role these specialized agencies play in product success.

Decision-makers seeking product marketing services frequently ask agencies key questions such as:

  • What specific experience does your team have with similar products and markets?
  • How do you measure and report on campaign effectiveness?
  • Can you provide relevant case studies or references?
  • What is included in your pricing and what additional costs might arise?

Key benefits and pitfalls

Partnering with an experienced agency can streamline your go-to-market strategy, enhance customer understanding of your product, and accelerate revenue growth. However, pitfalls to avoid include unclear communication, lack of transparency in performance metrics, and inadequate alignment of agency and company objectives.

Project timelines and technologies

Typical product marketing engagements may span from one to six months, depending on project complexity. Agencies utilize industry-standard tools like HubSpot for inbound marketing and CRM, Google Analytics for performance tracking, SEMrush for competitive analysis, and platforms like Mailchimp or Salesforce for targeted customer outreach.

Selecting the right product marketing partner involves careful consideration of their expertise, clarity in deliverables, and alignment with your strategic goals to ensure sustained product success.

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