Abacus Data

Good decisions require good data, every time.

Abacus Data provides a range of digital marketing services to help businesses navigate their biggest challenges. The company offers full-service market and public opinion research agency solutions that capture insights through qualitative and quantitative research methods. Its omnibus surveys provide a cost-effective way to understand Canadians' views on issues or goals. Abacus Data also designs custom online and telephone surveys, facilitates focus groups, conducts in-depth interviews, and hosts online research communities. By leveraging these services, clients can deepen relationships with customers and stakeholders, better understand the road ahead, and make informed decisions. The company's team of researchers specializes in brand analysis, issues management, market segmentation, public opinion research, and more.