Basis

Consumer Research & Insights for Ambitious Brands

Basis is an award-winning international insight consultancy that drives growth and disruption for clients. With a range of approaches including quantitative and qualitative primary research, behavioural sciences, cultural insights and semiotics, Basis helps ambitious brands create change. The company operates in 60+ countries worldwide and provides bespoke ad hoc projects and ongoing tracking. Their team delivers amazing results with a love for simplicity, clarity, and creating change. Basis provides market research services that benefit clients by offering deep consumer understanding, behavioral insights, and cultural analysis. This enables businesses to make informed decisions and drive growth. By combining creative illustration and design, Basis brings insights to life, making it easier for clients to create effective marketing strategies.