Don't Cry Wolf

Unapologetic creative work for honest brands

Don't Cry Wolf is a full-service creative agency born out of PR, offering expert Branding, Social Media Marketing, Content Marketing, Marketing Strategy, PR services, and Market Research. Their award-winning campaigns are channel agnostic, ranging from out-of-home to in-your-telly, and they pride themselves on creating brand films that people genuinely want to watch and enjoy. With a focus on humanity at the heart of their brands, Don't Cry Wolf builds meaningful brands that stand out for both their visual identity and the story they tell. By delivering research, branding, PR programmes, integrated campaigns, and production, they help clients gain coverage by being unignorable in today's media landscape. This approach allows them to create compelling stories told in surprising ways, resulting in profitable ideas that benefit honest brands.