Initiative

Building Fame and Flow for Brands

Initiative builds Fame and Flow for brands like Nike, Amazon, Merck, LEGO, T-Mobile and more. By creating widespread awareness, recognition, and interest among a defined audience and the general population, Initiative helps brands build their reputation and loyal customer base. Similarly, through enjoyable, engaging, and seamless experiences – CX, content, media – from beginning to end, Initiative connects every step of the customer lifecycle. This results in increased customer satisfaction, loyalty, and ultimately, business growth.