Markacy

Turning marketing into a profit center for brands.

Markacy helps brands optimize their financial results from marketing investments. Their finance-based marketing approach connects acquisition, retention, and other marketing efforts to P&L objectives through bespoke financial modeling and analytics. This enables them to optimize media and marketing mix across channels and ensure capital is flowing to the highest incrementality investments that enable core business strategy. By leveraging marketing best practices, analytics, creative testing, and financial modeling, Markacy helps clients maximize their return on investment.