New York, United States
Nielsen Sports is a leader in sponsorship media valuation and data analytics. The company provides comprehensive solutions to maximize opportunity and provide greater ROI to rights holders and brands. Their approach leverages expert human analysis, deep data resources, and advanced AI to determine fair market value of sports sponsorships. With over 30 years of experience, Nielsen Sports sets the global standard in brand exposure measurement across all media formats. The company's research and consulting services help clients carve out insights and inform smarter business decisions. By unlocking sports fans' interests, media behavior, and purchasing habits, Nielsen Sports demonstrates how these factors impact sponsorship decisions.
Nielsen Sports worked with
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