Open Mind Strategy

Unlocking consumer truths for better strategies and business

Open Mind Strategy helps forge strong connections between clients and their consumers through research approaches that go beyond information. The company's proprietary methodologies uncover consumer truths, informing new thinking to drive better strategies and business. From content optimization to consumer segmentation, Open Mind Strategy offers qualitative and quantitative solutions that meet client needs both tactically and strategically. Their research team brings diverse expertise in cultural anthropology, advanced analytics, marketing, and brand strategy, ensuring a deep understanding of what drives consumers to love and engage with brands.