PerfMetriX

Unlocking video streaming for Latin America

This US-based multplataform videostreaming service provides a unique experience for its users by offering a vast library of videos and personalized recommendations. With its robust platform, it generates revenue through advertising embedded in the video stream, allowing customers to create their dream jewels in minutes with customization options and powerful 3D design techniques. By leveraging machine learning models in BigQuery ML, the service aims to maximize ad revenue, engagement, and retention rates. Its data architecture is mapped to ensure seamless integration with Google Analytics 4, CRM, and other data sources. The company provides services such as anomaly spotting, user segmentation, and CRO to optimize its business performance.