Personalyze

Powering relevant personas for brands

Personalyze powers relevant personas for brands, enabling more meaningful engagement and increased audience attention. With a people-first approach to data, they build real-life personas that reveal the human behind the data. Their data-driven platform TopicDNA makes paid social simple, allowing brands to uncover people's personalities by piecing together their actual behaviours & interests across digital channels. This 'digital DNA' is used to build personas that enable more effective engagement and increased brand attention. Personalyze's services benefit clients by increasing brand relevance and audience attention through data-driven insights and platform activation.