Provenance

Amplify sustainability, cut greenwash

Provenance provides a platform for brands to validate and amplify their sustainability credentials, enabling them to win more eco-conscious customers on retailer and DTC channels. This is achieved by harnessing sustainability data to improve discoverability, conversion, and brand trust. Provenance also empowers citizens to make sustainable choices with confidence by providing validated data that cuts through greenwash. By removing the hassle of managing and validating supplier sustainability data, Provenance provides a scalable way to publish green claims that meet changing regulatory requirements. This results in increased brand trust and customer loyalty.