PRS IN VIVO GROUP

Unlocking consumer behavior for packaging innovation

PRS IN VIVO GROUP provides industry-leading market research services and consultancy to help consumer-packaged goods companies drive better business outcomes. With decades of experience in observing shoppers and consumers, they offer strategic and actionable design screening in just 48 hours. Their services include packaging optimization & evaluation, omnichannel & shopper activation, and new product development. By understanding human behavior, PRS IN VIVO GROUP helps clients maximize packaging performance through effective screening, development, and validation. This expertise enables companies to break silos and go more holistic sooner in the process. Decades of experience has helped clients drive better business outcomes through behavioral consultancy in three areas: shopper behavior, NPD, and shopper activation. PRS IN VIVO GROUP is proud to be certified by Great Place To Work, based on what current employees say about their experience working at PRS IN VIVO.