Relay42

Customer Data Platform for AI-Driven Personalization

Relay42 provides a Customer Data Platform built to empower marketers without requiring expertise in coding languages or data wrangling. With its proprietary first-party data programs, drag & drop functionality, and journey orchestration engine, Relay42 enables marketers to elevate their performance by integrating unified customer profiles across channels. The platform's Journey AI module offers ready-to-use prediction modules customized to unique data sets, allowing marketing teams to analyze vast amounts of data and optimize targeting. Relay42 delivers high levels of compliance for customer data management, ensuring adherence to regulations such as pseudonymization, server-side tracking, client-side activation, and consent management. The platform is ideal for businesses in the digital strategy development and content marketing industries, particularly those operating in the AI-driven personalization landscape.