Simporter

Turn trends into winning product ideas in minutes

Simporter is a leading provider of AI-driven product development solutions. This innovative platform enables large Consumer Goods brands to turn trends into validated, high-performing product ideas in minutes. With its proprietary AI algorithms and exclusive databases, Simporter increases new product revenue by an average of +23%. The company's holistic platform provides access to millions of data points, making scientific decisions more accurate and efficient. By automating new product research, Simporter reduces dependence on expensive testing, time-consuming spreadsheets, and inaccurate guessing. This results in increased confidence and success rates for product launches. Simporter's AI-powered insights help identify unmet consumer needs, spot unsatisfactory sensory attributes, and inform ingredient choices. The platform is designed to give users just what they need without unnecessary complexity, making it an ideal solution for brands looking to stay ahead of the competition.