SIR

Improving Tomorrow through Data-Backed Solutions

SIR provides strategic planning, market research, and corporate communications to numerous industries and sectors. Founded in 1964 as the Southeastern Institute of Research, SIR offers data-backed solutions to help companies, government agencies, colleges, universities, nonprofits, health systems, and even entire states solve today's problems and plan for tomorrow. By leveraging its team of marketing experts, researchers, and consultants, SIR delivers integrated marketing support and collaborative research services. The company's mission is to discover solutions that make positive, lasting impacts on people and places. With a focus on business services, PR services, and market research, SIR helps clients improve their decision-making processes and drive business growth.