smrtr

Unlocking insights to change your world

Smrtr provides audience segments, insights and advisory based on the purchase behavior and characteristics of Australians. The company sources a diverse range of data sets to help clients gain a deeper understanding of their customers. With over 500 audience segments packaged into six targeting types, smrtr empowers its offerings and benefits its Data Partners through an ISO-certified smrtr Data Universe. This universe links industry data sets together, enabling the creation of a more complete view of the market. The company's analytics capability is used to solve specific business needs or provide customisable solutions for common industry pain points. Smrtr's data universe is future-proofed for a cookie-less world, containing demographic, socio-economic, attitudinal, transactional and location data on over 16 million individuals. The data is aggregated, analytically packaged and onboarded to clients' preferred environment or interface. With a focus on privacy compliance, smrtr has a growing data partner network delivering transaction-based data sets across multiple industries. This unique approach makes the smrtr Data Universe predictive and valuable for business needs.