Sparkler

Bringing Ingenuity to Life

PA Consulting is a leading innovation and transformation firm that combines advanced thinking and creativity to build world-class products, brands, and services. With expertise in branding, digital marketing, market research, and more, Sparkler helps clients move forward further and faster than ever before. The company's Human Insight team provides tools and research methodologies to bring fresh insights to life, validating category drivers, product/service ideas, or concepts with a large quantitative base size. By putting the customer at the heart of business decisions, Sparkler helps create ownable and unique identities and brings them to life with new brand architectures.