The Lacek Group

Creating deep, lasting and trusted relationships with your most valuable customers

The Lacek Group is a leading agency specializing in loyalty, CRM, and branding. They create holistic approaches to strategies and experiences that drive customer engagement and brand devotion. Their services include data-driven engagement, segmentation, personalization, customer experience design, human-design thinking, and innovation. By leveraging these devotion drivers, The Lacek Group helps clients build lasting relationships with their most valuable customers. This approach is driven by a unique combination of innovation, talent, and services that put the customer at the heart of market-disrupting strategies and solutions. With 30 years of experience, The Lacek Group has trailblazed in loyalty marketing, inventing innovative tools to enhance customer engagement. They provide expertise in emerging technologies and paradigm shifts in loyalty marketing, catering to personalization and authenticity demands. By celebrating their 30th anniversary, The Lacek Group solidifies its position as a leader in loyalty and customer engagement marketing.