The Miles Agency

Empowering diverse voices through effective PR and marketing

The Miles Agency, established in 1989, is a niche marketing and public relations firm based in Virginia Beach, Virginia. This 100% minority- and woman-owned agency specializes in creating targeted marketing strategies and plans that communicate specific messages to niche groups. Through research methods such as focus groups, SWOT Analysis, and community outreach, they help clients develop effective programs through advertising, public relations, and promotions. By engaging with client staff, elected officials, key stakeholders, area residents, and the public, The Miles Agency creates ownership in projects and ensures smooth implementation. Their approach involves intense interactive work during charrettes, community presentations, public meetings, blogs, media coverage, and workshops. This process enables effective communication and education within the project's stakeholder network. The goal is to establish a consensus-driven plan that embeds local conditions and fosters ownership among community members. By leveraging this approach, clients can benefit from improved marketing and PR efforts that resonate with diverse audiences.