The NPD Group

Unlock Growth with Complete Consumer Insights

The NPD Group provides comprehensive consumer insights to help businesses unlock growth. With a global single-source view of shopping behavior, companies can analyze trends and make data-driven decisions. Their services include digital marketing, helping brands reach the right audience and improve ROI. The company's Liquid Data platform offers cross-industry data and advanced analytics, enabling clients to quantify demand for new products and pinpoint target customer segments. Circana, a subsidiary of NPD Group, provides strategic partner services, pushing beyond insights into ideas that spark new thinking and lead to better outcomes. By leveraging their expertise and data, businesses can drive growth and stay ahead of complex consumer behavior.