The R.O.I. Group

Connecting customers emotionally, rationally and creatively

The R.O.I. Group is an Orange County marketing, business development and market research agency specializing in considered purchase products and services. We are located in Orange County, California. We dig deeper to understand your brand’s authentic DNA, competitive leverage points and the important issues surrounding the selection of category products and services. These key insights allow us to develop buyer-centric marketing and communication ideas and programs that connect with customers and prospects emotionally, rationally and occasionally hit their funny bone. Our ability, success and invaluable experience at planning and executing effective, highly creative marketing and communication campaigns for considered purchase products and services is what sets us apart from “generalist” agencies. If your products and services are a considered purchase and your brand isn’t measuring up to expectations, consider The R.O.I. Group.