Wolves Not Sheep

Transforming startups through positioning and strategy

Wolves Not Sheep is a positioning studio that helps early-stage founders shape and express the value they offer to their customers. By developing demand-side positioning and resource guides, creating strategic narratives, and providing hands-on guidance, Wolves Not Sheep enables startups to differentiate themselves in the market and attract investors. This approach has proven successful for many startups, leading to growth and adoption. The company's team of experts is multi-disciplinary and pulls on various skills as needed, including strategy, business design, advisory, design, and development. With a focus on Seed and Series A startups, Wolves Not Sheep offers ongoing projects to collaborate and solve known or suspected problems. By partnering with the right positioning studio, startups can overcome the challenges of growth and achieve success.