We began with a branding exercise, developing a professional and approachable identity that reflected Marchford’s ethos of clarity and support. This identity became the foundation for the company’s website and marketing materials. Next, we designed and built a WordPress lead generation website, carefully crafting all of the copy to position Marchford as a trusted specialist in company closure. The website was built to be fast-loading, user-friendly, and optimised for conversions. To drive traffic and enquiries, we developed a two-pronged strategy. First, we implemented an organic content marketing plan based on detailed keyword research, publishing articles that established topical authority while providing useful guidance to directors. Second, we launched and managed a Google Ads campaign to deliver immediate visibility and leads. Over time, we refined the campaigns and applied conversion rate optimisation, ensuring the website converted visitors as efficiently as possible.

The launch was a success. Marchford entered the market with a strong brand and a professional, high-converting website that immediately began generating enquiries. In the first year alone, the website delivered 473 leads from 8,583 clicks. To date, the campaigns have generated over 870 qualified leads for the business. The website continues to build organic traffic through its growing library of authoritative content, strengthening Marchford’s visibility and credibility in the insolvency sector.