We were approached by Apricus Marketing, a new startup Marketing company based in Derbyshire, to create their brand identity. The brief was relatively simple, Apricus means 'Sunny, having lots of sunshine, warmed by the sun' so the new logo needed to reflect this and the owners sunny disposition as well as having a modern feel.​​​​​​​ A number of concepts were presented and within no time we'd settled on a winner. We went on to create the whole visual language of the company including icons to represent their Market Analysis Framework, literature including stationery, leaflets, folders, and PowerPoint presentations as well as digital designs for their social media.