Case Study: From $279028 to $361197 (An increase of $82169) within a Month with a 29.44% MoM growth and the ACOS reduced from 16.09% to 16.01%.... (SS Attached) | Case Study by HighOnRank Ecommerce Marketplace Seller Services

eCommerce Marketing

Case Study: From $279028 to $361197 (An increase of $82169) within a Month with a 29.44% MoM growth and the ACOS reduced from 16.09% to 16.01%.... (SS Attached) - View 1

Case Study: From $279028 to $361197 (An increase of $82169) within a Month with a 29.44% MoM growth and the ACOS reduced from 16.09% to 16.01%.... (SS Attached) - View 2

Case Study: From $279028 to $361197 (An increase of $82169) within a Month with a 29.44% MoM growth and the ACOS reduced from 16.09% to 16.01%.... (SS Attached)

In April, a fast-growing Amazon brand reached out to us with one goal: scale their sales while improving profitability. By May 1st, we had them onboarded and ready for transformation. The Outcome? In just one month, their revenue surged from $279,028 to $361,197, achieving a remarkable $82,169 increase and a 29.44% month-over-month (MoM) growth. Even more impressive? ACOS dropped slightly from 16.09% to 16.01%, despite increased ad spend—meaning the account got more returns for every dollar spent. Here's how we made it happen: 🔍 Laser-Focused Keyword Strategy We started by conducting deep keyword research using industry-leading tools like Helium 10 and Data Dive by Brandon Young. This allowed us to uncover high-converting, niche-specific keywords that competitors were missing. 🎯 Precision Campaign Structuring Created ad groups based on match types and categorized campaigns into branded and generic for better audience targeting. Targeted branded keywords in exact match to capture loyal customers and defend brand visibility. Utilized high-performing ASINs and optimized underperforming listings after in-depth reviews of content, pricing, and conversion data. 💰 Smart Budget Allocation Prioritized top-performing match types and placements to maximize Return on Ad Spend (ROAS). Paused ineffective keywords that were draining budget with low or no conversions. Pushed successful keywords into manual campaigns for tighter control and scalability. 📈 Competitor Targeting & Market Capture We targeted competitors with low ratings, weak reviews, and comparable price points—strategically positioning our client’s products to win more clicks and conversions. 📹 Advanced Ad Types for Visibility Leveraged video ads and product collection ads to scale top search terms and test new growth angles. Ran brand defense campaigns in Sponsored Products and Sponsored Display to block out competitors from stealing visibility on high-traffic pages. 📝 Listing Optimization for Organic Boost Integrated high-impact keywords into the product titles and bullet points, driving organic ranking improvements and enhancing product discoverability. 💡 Results That Speak Volumes: By combining smart keyword targeting, detailed ad structuring, and continuous optimization, we helped this Amazon brand hit a new level of performance: Sales Jumped to $361,197 in 30 Days MoM Revenue Growth: 29.44% ACOS Improved from 16.09% to 16.01%

What was the main challenge in this project?

The main challenge in this project was scaling revenue quickly without increasing the Advertising Cost of Sales (ACOS). When the client approached us, they had already reached a decent sales volume ($279,028), which meant we weren’t starting from scratch. The real test was finding new growth opportunities that could drive a significant month-over-month (MoM) increase while maintaining ad efficiency. Key Difficulties Included: High Competition in the Niche The client's products were in a saturated category with aggressive competitors. Many rival brands were bidding on the same keywords and running heavy video and display campaigns. Wasted Ad Spend on Ineffective Keywords Their previous campaigns had scattered targeting, with budgets being drained on low-performing or irrelevant search terms that yielded poor returns. Unoptimized Campaign Structures The account lacked strategic segmentation—branded and non-branded keywords were mixed, match types weren’t separated, and placements weren’t optimized for performance. Underutilized High-Converting Search Terms Some valuable search terms were being ignored or left in auto campaigns with minimal control and visibility.

What was your solution or approach?

To overcome the challenges and deliver sustainable growth, we implemented a structured, data-driven Amazon advertising strategy with a clear focus on sales scalability, profitability, and campaign control. Here’s a breakdown of our approach: 1. Deep Keyword Research & Cleanup We began by auditing the client's existing campaigns to identify wasted ad spend and eliminate underperforming keywords. Then, using tools like Data Dive and Helium 10, we: Mined high-volume, high-converting search terms. Identified competitor gaps and opportunities. Segmented keywords based on performance metrics and relevancy. 2. Strategic Campaign Restructuring To maximize visibility and control: We segmented campaigns into branded vs. generic to manage intent-based targeting. Split ad groups by match types (broad, phrase, exact) for precise optimization. Created manual campaigns for top-performing search terms to better manage bids and placements. 3. Smart Bidding & Placement Optimization Increased bids and top-of-search placement for high-ROAS keywords. Focused spend on match types with the best historical performance. A/B tested search terms on high Traffic Optimization Score (TOS) placements to uncover hidden potential. 4. Competitor Targeting to Capture Market Share We aggressively targeted: Competitors with low ratings or weak product reviews. Listings with comparable or higher price points, positioning our client’s product as the better value. Relevant high-performing ASINs to tap into existing traffic streams. 5. Expanding with Video & Collection Ads To boost visibility beyond search: We funneled winning keywords into video ads and product collection ads to increase CTR and audience engagement. These ad types allowed us to dominate key placements and drive new customers into the funnel. 6. Brand Defense & Listing Optimization We ran Sponsored Product and Sponsored Display brand defense campaigns to protect key ASINs from competitors. Optimized the product listings by integrating converting keywords into titles and bullet points, improving both organic rank and relevance score. 7. Ongoing Performance Monitoring & Scaling Continuously analyzed performance data to cut wasted spend and double down on proven strategies. Scaled up high-performing campaigns while keeping ACOS stable at 16.01%—a drop from the initial 16.09% despite higher ad investment.

What was the outcome or impact for the client?

Outcome & Impact for the Client The results of our Amazon advertising strategy were both immediate and significant, delivering substantial growth while enhancing overall campaign efficiency. Here's a detailed breakdown of the impact: 🔹 1. Explosive Revenue Growth Sales jumped from $279,028 to $361,197 in just 30 days. That’s an $82,169 increase, representing a 29.44% month-over-month (MoM) growth. This surge placed the brand on a higher revenue trajectory and helped it move closer to category dominance. 🔹 2. Improved Advertising Efficiency ACOS (Advertising Cost of Sales) dropped from 16.09% to 16.01%, even with increased ad spend. This shows that the client got more value from every advertising dollar, with better targeting and less wasted spend. 🔹 3. Increased Visibility Across Key Placements With optimized campaigns and the use of video ads, product collection ads, and branded placements, the client's listings gained higher visibility in top-performing ad spots. This translated into better click-through rates (CTR), more sessions, and ultimately, more conversions. 🔹 4. Higher Conversion Rates & Lower Wasted Spend By eliminating ineffective keywords and focusing on top-converting search terms, we reduced ad spend leakage. The client saw a boost in conversion rate, as traffic was more targeted and aligned with buyer intent. 🔹 5. Strengthened Brand Position Our brand defense strategy ensured that the client’s product pages remained secure from competitor targeting. Targeting high-performing ASINs and branded keywords helped the brand retain loyal customers while attracting new ones. 🔹 6. Scalable Campaign Structure With a fully restructured ad account, the client now has a scalable campaign framework that supports future growth without needing a complete overhaul. Manual control over top-performing keywords allows for precision scaling as the brand expands its product line.