Case Study: Gladys.se – From Legacy Shop to Modern E-commerce

E-commerce Development

Client Background Gladys.se is a Swedish retailer that originally launched their online shop in 2010. While the site had served them for over a decade, it was outdated, not mobile-friendly, and lacked modern e-commerce features, making it difficult to compete in today’s digital marketplace. Client Feedback "The new Gladys.se is exactly what we needed — easy for customers to use, professional, and much easier for our team to manage. Pertom Digital transformed our online store and gave us the tools to grow." – Gladys.se Team

What was the main challenge in this project?

The old platform had poor user experience and non-responsive design, making it difficult for customers to shop on mobile. The checkout process was slow and clunky, leading to cart abandonment. Lack of modern integrations like SEO optimization, payment gateways, and analytics. Limited ability for the client to manage products and content easily.

What was your solution or approach?

Pertom Digital Limited was engaged to completely redesign Gladys.se into a modern e-commerce store. Our process included: Discovery & Audit – Analyzed existing pain points and customer journey. UI/UX Redesign – Built a responsive, mobile-first design with a fresh, modern look. E-commerce Upgrade – Implemented a robust shopping platform with secure checkout, multiple payment options, and improved product management. Performance & SEO – Optimized speed, structured content, and SEO for better visibility. Training & Handover – Equipped Gladys.se team to manage content and products independently. The Solution Migrated from the old 2010 shop model to a modern WordPress/WooCommerce-based system (or Shopify if that’s the case). Responsive design ensuring smooth experience across desktop, tablet, and mobile. Streamlined checkout process with secure payment gateways. SEO and analytics integration to boost online visibility. Automated features like inventory updates and order confirmations.

What was the outcome or impact for the client?

Faster loading times (site speed improved by over 60%). Mobile conversion rates increased thanks to a responsive, mobile-first design. Reduced cart abandonment with an easier, more secure checkout. Improved SEO rankings, leading to higher visibility in search engines. Happier customers and a more professional online presence.