Jenna Rae Cakes - From Frustrated to Fully Booked: A Shopify Redesign That Finally Just Works

E-commerce Development

Jenna Rae Cakes turned to FireNet Designs after constant crashes, checkout confusion, and a clunky backend cost them sales. We migrated them to Shopify, built a unified cart, and designed a high-converting site. Now their store is fast, scalable, and finally feels like their brand—ready for launches, growth, and more.

What was the main challenge in this project?

Their WordPress site had turned into a full-time headache. Products with complex options were nearly impossible to update. Pickup and Shipping were split across two different shopping experiences. Customers were confused at checkout—and many were leaving before buying. Worst of all? The site would crash during launches and flash sales—the exact moments JRC depended on most. The backend was clunky. The frontend was unclear. And their vision for subscriptions, digital products, and wholesale? Completely out of reach. They needed more than a redesign. They needed a scalable platform, a unified cart, and a site that felt as good as their brand looked. ‍

What was your solution or approach?

Step 1: Deep Discovery & Functional Planning ‍ We kicked off with a full Functional Requirements Document, breaking down every operational need—from UX and dev to stakeholder priorities. This gave our teams total alignment before we touched a single line of code. Step 2: Seamless Migration from WordPress to Shopify We exported, cleaned, and structured product data to future-proof their collections. Complex metafields? Organized. CSVs? Bulletproof. Every piece mapped to support filtering, scaling, and growth. Step 3: Custom Design Collaboration in Figma We partnered with Ashley, JRC’s co-founder and in-house designer, to co-create a clean, intuitive Figma build. FireNet ensured every element met conversion best practices and real dev feasibility. Step 4: Unified Checkout Experience & Custom Dev No more “pickup vs. shipping” confusion. Our team built a single cart that supports pickup, delivery, and shipping—seamlessly. We handled product complexity through Shopify apps and logic-based configurations. Step 5: Training, Documentation & Support With a full Gitbook handoff (plus screen-recorded tutorials), the JRC team was fully empowered to run and scale. We hosted weekly trainings and post-launch support to make sure they never felt stuck again.

What was the outcome or impact for the client?

Zero Downtime During Launches No more crashes. No more lost sales. Fully Unified Cart Experience One cart for pickup, delivery, and shipping—simplified for staff and customers. Empowered Internal Team From training to docs, the JRC team can now manage products and pages with total clarity. Scalable Foundation for Growth Subscriptions, digital products, and wholesale? All possible now—with room to grow. Ongoing Retainer Support JRC continues working with us long-term, knowing their site is stable, supported, and ready for anything.