MFC Sports | Case Study by Digital Drive Ltd

Web Design (UI/UX)

MFC Sports

Ireland-based teamwear manufacturer MFC Sports attracted website visitors but struggled to generate enquiries. We conducted user research to identify conversion barriers, then rebuilt their website to address specific obstacles preventing lead submissions. The redesigned site now generates 300 monthly enquiries whilst reducing customer acquisition costs by 87%, transforming their digital presence into a consistent lead-generation engine.

What was the main challenge in this project?

Despite healthy website traffic, MFC Sports couldn't convert visitors into qualified enquiries. Conversion rates remained stubbornly low whilst customer acquisition costs reached £200 per lead—financially unsustainable levels. The business needed to understand precisely why interested visitors browsed their teamwear offerings but failed to submit enquiries or request quotes for their team's kit requirements.

What was your solution or approach?

We conducted usability testing with five users matching MFC's target personas to understand their expectations and identify conversion obstacles. Based on these insights, we designed a new website that showcased product range and quality, highlighted team pack savings and loyalty benefits, explained the ordering process clearly, and demonstrated how their MFC Link system simplifies team kit management.

What was the outcome or impact for the client?

Monthly enquiries tripled to 300 leads, delivering consistent qualified prospects. Conversion rates increased 125%, more than doubling the percentage of visitors submitting enquiries. Customer acquisition costs dropped from £200 to £25, improving marketing efficiency by 87%. Ongoing Premium Website Care Plan ensures continued optimisation as the business evolves and customer needs change.