Courage Production won the pitch for the global winter campaign of outdoors brand Napapijri (VF Group) and produced the photo and film campaign in a large warehouse studio in Milan. There, we set up an incredible set with towers over 6 meters high. The campaign was shot over four days, with filming first, followed by photography, social media content, and ultimately featuring kids and back-to-school collections. It was great to work again with the Napapijri team, with whom Courage Production has collaborated successfully for over five years on many of their collections. Along with studio rental, we managed casting models, hiring photo and video crews, equipment rental, and, in this case, art buying: such as suggesting and managing the director and photographer as well as full post-production.