“How can I optimize Google Ads call-only campaigns to improve lead quality while reducing invalid or spam calls for a local service business?”

I’m running several Google Ads call-only campaigns for local service-based clients and have noticed a consistent issue — while the campaigns generate a good number of calls, a significant portion of them are invalid, short-duration, or spam calls.

I’ve tried using negative keywords, call extensions, and location targeting, but the results are mixed. My main objective is to increase the quality of leads and minimize wasted ad spend without reducing the total number of conversions.

I’d love to hear from experienced PPC specialists, Google Ads managers, or performance marketing experts who have successfully optimized call-only campaigns. Specifically, I’m looking for technical insights on:

Advanced audience targeting and geo-fencing techniques for call-only ads.

Setting up conversion tracking to measure true call quality (not just call counts).

Using call tracking software (e.g., CallRail or WhatConverts) integrated with Google Ads.

Leveraging AI-based lead scoring or call analysis tools to filter out low-value calls.

Structuring ad groups and bidding strategies for better control over lead intent.

Tips for syncing Google Ads data with CRM systems to monitor lead quality in real-time.

For context, I’m managing these campaigns through my agency, Digital Marketing Concern

— a results-driven digital marketing company based in Richmond, Texas, specializing in SEO, PPC, and lead generation services for small and medium businesses.

Any practical advice, success stories, or step-by-step optimization strategies would be greatly appreciated. I believe this discussion could help many marketers facing similar challenges with Call-Only PPC campaigns.

Tags / Keywords:

#GoogleAds #CallOnlyCampaigns #PPC #LeadGeneration #DigitalMarketing #PerformanceMarketing #DigitalMarketingConcern