What are your first three UI tweaks that reliably improve clarity on a new project in week one?

First tweaks that are needed on every new project and are already giving a big improvement measure

Typography hierarchy -> Defining consistent heading, body, and other styles to improve scanability and consistency
Spacings -> Reducing visual clutter and organisation of elements and their paddings/margins
Consistent components – standardise buttons, form inputs, and colours

1) Rename nav to user words

How: skim top tasks in GA4 (Site Search + Landing Pages) → 15-min sticky-note sort with the team → rewrite labels in Figma, keep 5–7 items max.

Confirm: task test with 3 users (“find pricing”) under 30s; nav link CTR up; Clarity shows fewer rage clicks on the header.

Used this on a QSR pilot: “Offerings” → “Menu / Deals / Locations” stopped the “where’s the menu?” pings day one.

2) CTA + microcopy pass

How: pick 1 CTA per screen → set 4.5:1 contrast in Figma → tighten copy (“Book a demo” → “Book a 15-min demo”) → place above the fold and at section ends.

Confirm: GA4 click-through to the next step; Clarity scroll depth hits 50%+ on hero; form starts/session rise.

On a law site, this change alone made consultation clicks notably more consistent across devices.

3) Typographic rhythm & spacing

How: lock an 8px spacing grid, cap text width ~65–80 chars, bump line-height, set H1–H3 scale, tidy card gutters.

Confirm: time-to-first-click drops on content pages; bounce down on long reads; Clarity shows fewer dead clicks.

On a B2B service site, this cleanup made comparison sections scannable and lifted secondary CTA interaction.