What are your must-have elements on a high-converting landing page for paid traffic?

Clear Headline (message) and simple to use lead form on an attractive landingpage. Design less important.

Here's my usual list:

1. Message Match (Highest Impact)

Ad keyword - headline - subheadline must align exactly. This reduces friction, boosts Quality Score, and prevents bounce from unmet intent.

2. Singular, Intent-Driven CTA

One primary action, above the fold, framed around the user’s goal (not the product). Multiple CTAs dilute paid traffic performance.

3. Clear Value Proposition (Fast)

Within 3–5 seconds, the user should know: What it is, who it’s for, and why it’s better. No cleverness-clarity wins.

4. Trust Signals Near the CTA

Logos, testimonials, numbers, guarantees, or certifications placed where hesitation happens, not buried at the bottom.

5. Frictionless Conversion Path

Minimal form fields, no unnecessary navigation, fast load speed. Every extra step lowers conversion velocity.

6. Proof Before Persuasion

Use social proof and outcomes before feature explanations. Paid traffic needs validation early.

7. Intent-Based Page Structure

The page should answer objections in the order the user is thinking them-not in brand storytelling order.

Hope it helps