What’s your simple creative testing plan (how many variants, what to test first, and when to call a winner)?

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Nick
Co-founder @ HeroAgencies

Hello marketing experts 👋

This question covers ad creatives for paid social (Meta, TikTok, LinkedIn — video 9:16 and 1:1, single image, carousel), Google Ads (responsive search ad headlines/descriptions), YouTube (16:9 and 9:16 video), and display banners. What’s your simple creative testing plan — how many variants, what to test first, and when to call a winner? Please include the channels/formats you use and your key metric.

Thanks for sharing your experience! 🙏

Creative

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AskedSeptember 13, 2025
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