Spotlight on 2 companies in Belarus providing Market Research services!

Leading agencies include Webmart Group and Optimum BY. A total of 2 Market Research providers in Belarus are ready to help. They serve clients such as Retail and E-commerce.

Popular skills
YandexGoogle AdsFacebook AdsCall-tracking.byContextual advertisingASO (Optimization of mobile applications)
Key technical proficiencies
based on found companies
Also specialize in
Advertising (2)Market Research (2)Mobile App Development (1)Web & Software Development (1)Digital Strategy development (1)
Complementary specialties
validated by client feedback
Market Research gathers insights about your industry, competitors, and customers to guide smarter business decisions. Services include designing and running surveys, conducting one-on-one interviews or focus groups, analyzing public data sources, and compiling reports that highlight key trends. Sub-services can include competitive benchmarking, customer segmentation studies, pricing analysis, opportunity identification, and strategic recommendations to help you plan product launches or marketing strategies with confidence.
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Found 2 matching agencies

W
Minsk, Belarus

Webmart Group is a leading digital agency offering a range of services to businesses. Their team of experts provides web and software development, advertising, search engine optimization, market research, and mobile app development solutions. With their expertise, clients can benefit from increased online presence, improved brand awareness, and enhanced customer engagement. Webmart's services help businesses achieve their goals by driving traffic, generating leads, and increasing sales.

team of 2 - 10 people

10+ years of industry experience

contact for pricing

contact for pricing

O
Minsk, Belarus

Optimum BY provides a comprehensive range of services to help businesses achieve their marketing goals. Advertising, digital strategy development, and market research are just some of the services offered. By leveraging expertise in web analytics, targeting, display, online video, mobile, social media management, programmatic advertising, and more, clients can gain valuable insights into their competitors' activities. Optimum BY's team also develops tailored TV strategies, optimizes channel selection, and facilitates effective purchasing practices. The company's services cater to a variety of formats, including sheltered, on/in transportation, metro, business centers, and non-standard. Moreover, Optimum BY creates customized communication strategies, finding the best solution for each client's needs. With its proprietary social research service, clients can conduct express surveys, measure key business metrics, and uncover valuable insights. The company supports projects in Russia, Kazakhstan, and other countries within the CIS region as well as internationally. Optimum BY's expertise lies in delivering efficiency from the outset. The company boasts extensive experience working with various industries, including comprehensive certifications from leading advertising systems and services. With a strong presence in the market, Optimum BY has consistently ranked among the top agencies for TV ratings in Belarus.

team of 2 - 10 people

10+ years of industry experience

contact for pricing

contact for pricing

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Overview of the digital agency industry in Belarus

The digital agency industry in Belarus has steadily evolved over the past decade, driven by strong local technical talent and increasing demand for digital services globally. Belarusian digital agencies typically specialize in web and mobile development, UI/UX design, digital marketing, and branding. Minsk, the capital, is the central hub, hosting the majority of agencies due to its developed infrastructure and talent pool.

Key statistics and trends

Currently, there are approximately 350 digital agencies operating in Belarus, employing close to 12,000 specialists. According to data from the Belarus Hi-Tech Park (HTP), IT and digital services export reached $3.2 billion in 2022, marking a rise of nearly 12% compared to the previous year. Key trends shaping the market include:

  • Growing specialization in niche digital marketing and creative design services.
  • Increasing collaboration with international businesses, especially from the USA, UK, and Western Europe.
  • Adoption of remote and hybrid work models due to global trends post-pandemic.

Challenges and opportunities in the market

The Belarusian digital agency market faces several challenges, primarily related to geopolitical uncertainties and economic sanctions that affect international partnerships and client acquisition. Additionally, talent retention has become increasingly difficult, as skilled specialists frequently relocate abroad for better economic conditions.

However, significant opportunities exist. Belarus boasts a highly educated workforce, particularly skilled in technology, design, and marketing. Government initiatives such as the HTP provide substantial support, offering tax incentives and reduced administrative barriers. The market also benefits from competitive prices and high-quality service offerings, making Belarusian agencies attractive partners for outsourcing digital projects.


Understanding market research services: what decision-makers need to know

Market research today goes beyond traditional surveys and focus groups. Modern market research services leverage data-driven insights, advanced analytics, and digital tools to provide actionable intelligence for strategic decisions. Whether launching a new product, entering new markets, or enhancing customer experience, partnering with an experienced market research agency can significantly improve your business outcomes.

Current industry overview

The market research industry has evolved rapidly, adopting advanced technologies like artificial intelligence (AI), machine learning, and big data analytics. Providers today offer comprehensive services, including consumer sentiment analysis, competitive benchmarking, and market segmentation studies, providing deeper insights than ever before.

Common questions companies ask before selecting an agency

  • What specific methodologies and tools does the agency utilize?
  • How experienced is the team with our industry?
  • What is the typical timeframe and cost structure of a market research project?
  • How actionable and reliable are their findings?

Key benefits and pitfalls to watch for

Working with a reputable market research provider allows businesses to gain accurate insights, reduce risks, and better understand consumer behavior. However, pitfalls include choosing an agency with insufficient industry expertise or unclear deliverables, resulting in less actionable insights. Decision-makers should look for transparency, proven experience, and clear communication in selecting a partner.

Typical project timeline and tools

A market research project generally takes between four to eight weeks, depending on scope and complexity. Commonly used tools include Qualtrics, SurveyMonkey, Tableau, SPSS, and platforms leveraging AI for predictive analytics. Agencies often combine quantitative and qualitative techniques to deliver robust, multi-dimensional insights.

In summary, choosing a reliable market research partner can lead to strategic business growth, provided you clearly define objectives, verify expertise, and understand the methodologies employed.

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