Explore 3 companies in Iceland providing Market Research services!

Leading companies include EQ Business Solutions, Maskina and MMR. A total of 3 Market Research providers in Iceland are ready to help. They serve clients such as Various industries and Various Industries. Local internet speeds average 295.55 Mbps, supporting fast development and collaboration. Average local salaries are around $90,055, reflecting market rates.

M
Reykjavik, Iceland

Maskina provides comprehensive services to help businesses thrive. With expertise in web design, advertising, and market research, Maskina delivers innovative solutions that drive results. By leveraging UI/UX design principles, Maskina crafts user-friendly digital experiences that captivate audiences. Through targeted advertising campaigns, Maskina helps businesses reach new heights. Market research expertise enables Maskina to provide actionable insights, empowering clients to make informed decisions.

team of 2 - 10 people

15+ years of industry experience

contact for pricing

contact for pricing

M
Reykjavik, Iceland

MMR provides expert web design, advertising, and market research services to businesses. With years of experience, MMR helps clients make data-driven decisions and achieve their goals. By leveraging advanced tools like Excel and SPSS, MMR delivers insightful reports and actionable recommendations. Whether you need a new brand identity or want to understand your target audience, MMR's team of experts is here to help. From market research to campaign optimization, MMR's solutions are designed to drive results.

team of 2 - 10 people

20+ years of industry experience

contact for pricing

contact for pricing

E
Reykjavik, Iceland

EQ Business Solutions provides expert financial guidance, ensuring secure growth and stability for businesses of all sizes. Their services include IT Services & Consulting, Business Services, and Market Research. By leveraging advanced technology, such as accounting software and data analytics tools, EQ Business Solutions helps clients optimize their operations and make informed decisions. With a focus on reliability and transparency, they provide personalized support to ensure clients achieve their goals. From financial planning to budgeting and forecasting, EQ Business Solutions offers a comprehensive range of services tailored to meet the unique needs of each business. By partnering with EQ, businesses can boost productivity, reduce risks, and drive long-term success.

team of 2 - 10 people

7 years of industry experience

contact for pricing

contact for pricing

Finding the Right Market Research Agency in Iceland

We found 3 Market Research agencies in Iceland. Here's how to make the best choice for your project.

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Expert Selection Tips
  • Consider agencies from nearby locations for potentially lower costs
  • Look for agencies with experience in your specific industry
  • Check portfolio quality over agency size
  • Consider remote-first agencies for specialized skills
  • Read case studies to understand their approach
  • Ask about their project management process

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Digital agency industry and ecosystem in Iceland

The digital agency industry in Iceland has experienced notable growth in recent years, driven by the country's strong emphasis on innovation, digital infrastructure, and tech-savvy population. Iceland boasts one of the highest internet penetration rates globally, with around 99% of its population actively online, providing a solid foundation for digital agencies to flourish.

Key statistics and trends

The Icelandic digital marketing and advertising sector has expanded steadily, reflecting broader European trends. According to Statistics Iceland, digital advertising spending accounted for over 60% of total advertising expenditure in 2022, marking a clear shift from traditional media to digital platforms. Additionally, the rise of mobile device usage—with approximately 95% of Icelanders owning smartphones—has pushed agencies to prioritize mobile-first strategies.

A notable trend in the Icelandic market is the growing demand for specialized digital services, such as UX/UI design, SEO, content marketing, and video production. This specialization has led to the emergence of boutique agencies focused on niche markets.

Challenges and opportunities

Despite steady growth, digital agencies in Iceland face several challenges, including a relatively small domestic market and intense competition for skilled professionals. The limited talent pool in specialized areas like data analytics, software development, and digital strategy is a significant constraint. Furthermore, economic fluctuations and currency volatility occasionally create budget uncertainties for both agencies and their clients.

Nevertheless, the Icelandic market presents considerable opportunities:

  • Government support: Strong governmental initiatives aimed at boosting innovation and digital entrepreneurship.
  • Global expansion: Opportunities to leverage Iceland's strategic location between Europe and North America to expand internationally.
  • Sustainability: Rising demand for digital solutions aligned with sustainability and eco-friendly practices.

Overall, Iceland's digital agency ecosystem continues to mature, driven by innovation, digital adoption, and a supportive business environment that fosters growth and international potential.


Understanding market research services: what decision-makers need to know

Market research today goes beyond traditional surveys and focus groups. Modern market research services leverage data-driven insights, advanced analytics, and digital tools to provide actionable intelligence for strategic decisions. Whether launching a new product, entering new markets, or enhancing customer experience, partnering with an experienced market research agency can significantly improve your business outcomes.

Current industry overview

The market research industry has evolved rapidly, adopting advanced technologies like artificial intelligence (AI), machine learning, and big data analytics. Providers today offer comprehensive services, including consumer sentiment analysis, competitive benchmarking, and market segmentation studies, providing deeper insights than ever before.

Common questions companies ask before selecting an agency

  • What specific methodologies and tools does the agency utilize?
  • How experienced is the team with our industry?
  • What is the typical timeframe and cost structure of a market research project?
  • How actionable and reliable are their findings?

Key benefits and pitfalls to watch for

Working with a reputable market research provider allows businesses to gain accurate insights, reduce risks, and better understand consumer behavior. However, pitfalls include choosing an agency with insufficient industry expertise or unclear deliverables, resulting in less actionable insights. Decision-makers should look for transparency, proven experience, and clear communication in selecting a partner.

Typical project timeline and tools

A market research project generally takes between four to eight weeks, depending on scope and complexity. Commonly used tools include Qualtrics, SurveyMonkey, Tableau, SPSS, and platforms leveraging AI for predictive analytics. Agencies often combine quantitative and qualitative techniques to deliver robust, multi-dimensional insights.

In summary, choosing a reliable market research partner can lead to strategic business growth, provided you clearly define objectives, verify expertise, and understand the methodologies employed.

Tips for Hiring Market Research Agencies in Iceland

Expert guidance to help you find the perfect Market Research agency partner for your project in Iceland from 3 available options

Define Your Goals

Before contacting Market Research agencies in Iceland, clearly define your project goals, target audience, budget range, and timeline. This helps agencies provide accurate quotes and ensures better project outcomes.

Check Team Expertise

Look for agencies with proven expertise in your industry and the specific Market Research services you need. Review their team credentials, certifications, and past work to ensure they can deliver quality results.

Review Case Studies

Examine detailed case studies and portfolios to understand how agencies approach projects similar to yours. Look for measurable results, creative solutions, and evidence of successful client relationships.

Compare Value, Not Just Price

While budget is important, focus on value rather than just the lowest price. Consider the agency's experience, quality of work, support level, and long-term partnership potential when making your decision.

Understand the Process

Ask potential agencies about their project management process, communication methods, revision cycles, and timeline expectations. A clear process indicates professionalism and helps avoid misunderstandings.

Request References

Don't hesitate to ask for client references and contact them directly. Speaking with previous clients provides valuable insights into the agency's work quality, communication style, and reliability.

Market Insights for Market Research Services in Iceland

Understand the current market landscape, pricing trends, and opportunities for your project

Limited options
3

Market Size

Market Research agencies in Iceland

Market standard
Varies

Average Budget

Typical project investment

Competitive rates
$25-150/hr

Hourly Rate

Standard hourly pricing

Growing market
High

Demand

Market Research services demand

Current Market Trends
  • Market Research services are experiencing high demand in Iceland
  • Remote collaboration has become the new standard
  • Agencies are focusing on specialized expertise
  • AI and automation are reshaping service delivery
  • Data-driven strategies are becoming essential
  • Mobile-first approaches dominate new projects
Top Skills in Demand

Most requested skills for Market Research projects in Iceland:

Accounting softwareData analytics tools
Regional Advantages in Iceland
Local Market Knowledge
Deep understanding of Iceland business culture and customer preferences
Time Zone Alignment
Real-time collaboration and faster response times
Face-to-Face Meetings
Option for in-person collaboration when needed

Frequently Asked Questions

Common questions about finding and working with Market Research agencies in Iceland (3 available)

Popular locations for Market Research agencies

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