Best 6 companies in Lexington, United States for Market Research services!

Leading agencies include Roberts & Kay, BRAINBOX Intelligent Marketing, Cartera Commerce, Inc, Element Market Research, Inc. and Studio 34 Productions. A total of 6 Market Research providers in Lexington, United States are ready to help. They serve clients such as Sales, Retail, Dining, Breeding, Nonprofits, Governments, Foundations, Sports industry, Business Sectors and Thoroughbred racing. Local internet speeds average 279.93 Mbps, supporting fast development and collaboration. Population of Lexington, United States is 322,570. Average local salaries are around $80,116, reflecting market rates.

Average starting budget
$5,000
while min. project budget is $500
based on 6 profiles
Average hourly rate
$125
and starting from $100 / hr
based on 6 profiles
Popular skills
Card-linked tracking technology
Key technical proficiencies
based on found companies
Also specialize in
Market Research (6)Advertising (3)Digital Marketing (3)Branding (2)Graphic Design (2)
Complementary specialties
validated by client feedback
Market Research gathers insights about your industry, competitors, and customers to guide smarter business decisions. Services include designing and running surveys, conducting one-on-one interviews or focus groups, analyzing public data sources, and compiling reports that highlight key trends. Sub-services can include competitive benchmarking, customer segmentation studies, pricing analysis, opportunity identification, and strategic recommendations to help you plan product launches or marketing strategies with confidence.
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Trusted by
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Found 6 matching agencies

C
Lexington, United States

Cartera Commerce, Inc helps businesses increase member engagement and lifetime value through expert services and innovative product solutions. They provide e-commerce development, advertising, marketing strategy, and market research to merchants. By partnering with Rakuten, Cartera offers the largest source of Shop & Earn offers in the U.S., increasing merchant funding and multi-channel reach. Card-linked tracking technology powers 1,500+ online offers across 20+ categories, enabling 42,000 dining offers nationwide. This technology also powers merchant offers at 100,000+ locations. Cartera's customizable offer constructs and flexible payout schedules allow businesses to reward members in any currency, from miles to cash back. By leveraging their expertise in retail marketing and growth strategies, merchants can create exceptional member experiences that drive continuous shopping.

team of 26 - 50 people

20+ years of industry experience

contact for pricing

contact for pricing

T
Lexington, United States

The Matrix Group provides expert market research and insights to help businesses make informed decisions. With over three decades of experience, The Matrix Group offers a range of services including Big Data & BI, Digital Marketing, and Market Research. These services enable clients to gain valuable understanding of their target audience, competitors, and market trends. By leveraging data analytics and innovative marketing strategies, The Matrix Group helps businesses stay ahead of the competition and achieve their goals. From focus group services to industry research, The Matrix Group provides tailored solutions to meet the unique needs of each client.

team of 2 - 10 people

30+ years of industry experience

contact for pricing

contact for pricing

B
Lexington, United States

A world-class digital and experiential marketing agency providing holistic marketing solutions to clients across various industries. BRAINBOX creates unique and ownable solutions that reach, engage, and influence youth and young adult audiences to deliver marketing objectives. With a passion for creative marketing, the company brings life and purpose to brands. Effective marketing can change the fortune of a brand, and BRAINBOX utilizes its skills and creative ability to bring this about. The agency's services include web design (UI/UX), branding, graphic design, logo design, print design, digital marketing, advertising, social media marketing, content marketing, pay-per-click, marketing strategy, email marketing, market research, and content writing/copywriting. These services help clients achieve their marketing goals by creating targeted and engaging campaigns that resonate with their desired audience.

team of 2 - 10 people

20+ years of industry experience

rate $100 - $150 / hr

min project budget $5k

S
Lexington, United States

Studio 34 Productions is an advertising agency that utilizes research in the social sciences to turn customers into loyal brand advocates. The company taps into experience design and retention strategies to help clients reach their goals. With a full spectrum of services, Studio 34 Productions develops customized plans for businesses. The agency specializes in marketing companies in the Thoroughbred racing, sales, and breeding industries. By leveraging experience design and retention strategies, Studio 34 Productions helps businesses build strong relationships with their customers. This leads to increased brand loyalty and ultimately, improved business outcomes. Through innovative advertising and design solutions, Studio 34 Productions helps clients achieve their goals. The company's services include web design, branding, graphic design, advertising, market research, and media planning & buying.

team of 2 - 10 people

10+ years of industry experience

contact for pricing

contact for pricing

E
Lexington, United States

Element Market Research, Inc. offers a wide range of market research and digital marketing services to help businesses succeed. Digital marketing helps businesses reach new customers and grow their brand online, while market research provides valuable insights into consumer behavior and market trends. By combining these two services, Element Market Research, Inc. can help businesses make informed decisions and achieve their goals. With expertise in both areas, Element Market Research, Inc. can provide comprehensive solutions for businesses of all sizes.

team of 2 - 10 people

15+ years of industry experience

contact for pricing

contact for pricing

R
Lexington, United States

A professional firm dedicated to democratic practices in workplaces and communities. They help groups figure things out, work things out, find things out, and plan for the future since 1983. Clients include governments, foundations, and nonprofits. Their services increase access to good food, boost urban gardening, support children's access to music training, champion local foodways, and redress the harms of segregation in their city.

team of 2 - 10 people

40+ years of industry experience

contact for pricing

contact for pricing

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Understanding market research services: what decision-makers need to know

Market research today goes beyond traditional surveys and focus groups. Modern market research services leverage data-driven insights, advanced analytics, and digital tools to provide actionable intelligence for strategic decisions. Whether launching a new product, entering new markets, or enhancing customer experience, partnering with an experienced market research agency can significantly improve your business outcomes.

Current industry overview

The market research industry has evolved rapidly, adopting advanced technologies like artificial intelligence (AI), machine learning, and big data analytics. Providers today offer comprehensive services, including consumer sentiment analysis, competitive benchmarking, and market segmentation studies, providing deeper insights than ever before.

Common questions companies ask before selecting an agency

  • What specific methodologies and tools does the agency utilize?
  • How experienced is the team with our industry?
  • What is the typical timeframe and cost structure of a market research project?
  • How actionable and reliable are their findings?

Key benefits and pitfalls to watch for

Working with a reputable market research provider allows businesses to gain accurate insights, reduce risks, and better understand consumer behavior. However, pitfalls include choosing an agency with insufficient industry expertise or unclear deliverables, resulting in less actionable insights. Decision-makers should look for transparency, proven experience, and clear communication in selecting a partner.

Typical project timeline and tools

A market research project generally takes between four to eight weeks, depending on scope and complexity. Commonly used tools include Qualtrics, SurveyMonkey, Tableau, SPSS, and platforms leveraging AI for predictive analytics. Agencies often combine quantitative and qualitative techniques to deliver robust, multi-dimensional insights.

In summary, choosing a reliable market research partner can lead to strategic business growth, provided you clearly define objectives, verify expertise, and understand the methodologies employed.

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