Explore 6 companies in Lexington, United States providing Market Research services!

Leading companies include Roberts & Kay, BRAINBOX Intelligent Marketing, Cartera Commerce, Inc, Element Market Research, Inc. and Studio 34 Productions. A total of 6 Market Research providers in Lexington, United States are ready to help. They serve clients such as Sales, Retail, Dining, Breeding, Nonprofits, Governments, Foundations, Sports industry, Business Sectors and Thoroughbred racing. Local internet speeds average 279.93 Mbps, supporting fast development and collaboration. Population of Lexington, United States is 322,570. Average local salaries are around $80,116, reflecting market rates.

C
Lexington, United States

Cartera Commerce, Inc helps businesses increase member engagement and lifetime value through expert services and innovative product solutions. They provide e-commerce development, advertising, marketing strategy, and market research to merchants. By partnering with Rakuten, Cartera offers the largest source of Shop & Earn offers in the U.S., increasing merchant funding and multi-channel reach. Card-linked tracking technology powers 1,500+ online offers across 20+ categories, enabling 42,000 dining offers nationwide. This technology also powers merchant offers at 100,000+ locations. Cartera's customizable offer constructs and flexible payout schedules allow businesses to reward members in any currency, from miles to cash back. By leveraging their expertise in retail marketing and growth strategies, merchants can create exceptional member experiences that drive continuous shopping.

team of 26 - 50 people

20+ years of industry experience

contact for pricing

contact for pricing

T
Lexington, United States

The Matrix Group provides expert market research and insights to help businesses make informed decisions. With over three decades of experience, The Matrix Group offers a range of services including Big Data & BI, Digital Marketing, and Market Research. These services enable clients to gain valuable understanding of their target audience, competitors, and market trends. By leveraging data analytics and innovative marketing strategies, The Matrix Group helps businesses stay ahead of the competition and achieve their goals. From focus group services to industry research, The Matrix Group provides tailored solutions to meet the unique needs of each client.

team of 2 - 10 people

30+ years of industry experience

contact for pricing

contact for pricing

B
Lexington, United States

A world-class digital and experiential marketing agency providing holistic marketing solutions to clients across various industries. BRAINBOX creates unique and ownable solutions that reach, engage, and influence youth and young adult audiences to deliver marketing objectives. With a passion for creative marketing, the company brings life and purpose to brands. Effective marketing can change the fortune of a brand, and BRAINBOX utilizes its skills and creative ability to bring this about. The agency's services include web design (UI/UX), branding, graphic design, logo design, print design, digital marketing, advertising, social media marketing, content marketing, pay-per-click, marketing strategy, email marketing, market research, and content writing/copywriting. These services help clients achieve their marketing goals by creating targeted and engaging campaigns that resonate with their desired audience.

team of 2 - 10 people

20+ years of industry experience

rate $100 - $150 / hr

min project budget $5k

S
Lexington, United States

Studio 34 Productions is an advertising agency that utilizes research in the social sciences to turn customers into loyal brand advocates. The company taps into experience design and retention strategies to help clients reach their goals. With a full spectrum of services, Studio 34 Productions develops customized plans for businesses. The agency specializes in marketing companies in the Thoroughbred racing, sales, and breeding industries. By leveraging experience design and retention strategies, Studio 34 Productions helps businesses build strong relationships with their customers. This leads to increased brand loyalty and ultimately, improved business outcomes. Through innovative advertising and design solutions, Studio 34 Productions helps clients achieve their goals. The company's services include web design, branding, graphic design, advertising, market research, and media planning & buying.

team of 2 - 10 people

10+ years of industry experience

contact for pricing

contact for pricing

E
Lexington, United States

Element Market Research, Inc. offers a wide range of market research and digital marketing services to help businesses succeed. Digital marketing helps businesses reach new customers and grow their brand online, while market research provides valuable insights into consumer behavior and market trends. By combining these two services, Element Market Research, Inc. can help businesses make informed decisions and achieve their goals. With expertise in both areas, Element Market Research, Inc. can provide comprehensive solutions for businesses of all sizes.

team of 2 - 10 people

15+ years of industry experience

contact for pricing

contact for pricing

R
Lexington, United States

A professional firm dedicated to democratic practices in workplaces and communities. They help groups figure things out, work things out, find things out, and plan for the future since 1983. Clients include governments, foundations, and nonprofits. Their services increase access to good food, boost urban gardening, support children's access to music training, champion local foodways, and redress the harms of segregation in their city.

team of 2 - 10 people

40+ years of industry experience

contact for pricing

contact for pricing

Not sure where to start? We’ll help you decide.

Tell us about your project and get matched with top-rated agencies. It’s fast, free, and backed by expert insight.

Post your project — free & easy

Understanding market research services: what decision-makers need to know

Market research today goes beyond traditional surveys and focus groups. Modern market research services leverage data-driven insights, advanced analytics, and digital tools to provide actionable intelligence for strategic decisions. Whether launching a new product, entering new markets, or enhancing customer experience, partnering with an experienced market research agency can significantly improve your business outcomes.

Current industry overview

The market research industry has evolved rapidly, adopting advanced technologies like artificial intelligence (AI), machine learning, and big data analytics. Providers today offer comprehensive services, including consumer sentiment analysis, competitive benchmarking, and market segmentation studies, providing deeper insights than ever before.

Common questions companies ask before selecting an agency

  • What specific methodologies and tools does the agency utilize?
  • How experienced is the team with our industry?
  • What is the typical timeframe and cost structure of a market research project?
  • How actionable and reliable are their findings?

Key benefits and pitfalls to watch for

Working with a reputable market research provider allows businesses to gain accurate insights, reduce risks, and better understand consumer behavior. However, pitfalls include choosing an agency with insufficient industry expertise or unclear deliverables, resulting in less actionable insights. Decision-makers should look for transparency, proven experience, and clear communication in selecting a partner.

Typical project timeline and tools

A market research project generally takes between four to eight weeks, depending on scope and complexity. Commonly used tools include Qualtrics, SurveyMonkey, Tableau, SPSS, and platforms leveraging AI for predictive analytics. Agencies often combine quantitative and qualitative techniques to deliver robust, multi-dimensional insights.

In summary, choosing a reliable market research partner can lead to strategic business growth, provided you clearly define objectives, verify expertise, and understand the methodologies employed.

Tips for Hiring Market Research Agencies in Lexington

Expert guidance to help you find the perfect Market Research agency partner for your project in Lexington from 6 available options

Define Your Goals

Before contacting Market Research agencies in Lexington, clearly define your project goals, target audience, budget range, and timeline. This helps agencies provide accurate quotes and ensures better project outcomes.

Check Team Expertise

Look for agencies with proven expertise in your industry and the specific Market Research services you need. Review their team credentials, certifications, and past work to ensure they can deliver quality results.

Review Case Studies

Examine detailed case studies and portfolios to understand how agencies approach projects similar to yours. Look for measurable results, creative solutions, and evidence of successful client relationships.

Compare Value, Not Just Price

While budget is important, focus on value rather than just the lowest price. Consider the agency's experience, quality of work, support level, and long-term partnership potential when making your decision.

Understand the Process

Ask potential agencies about their project management process, communication methods, revision cycles, and timeline expectations. A clear process indicates professionalism and helps avoid misunderstandings.

Request References

Don't hesitate to ask for client references and contact them directly. Speaking with previous clients provides valuable insights into the agency's work quality, communication style, and reliability.

Market Insights for Market Research Services in Lexington

Understand the current market landscape, pricing trends, and opportunities for your project

Moderate availability
6

Market Size

Market Research agencies in Lexington

Market standard
$5,000

Average Budget

Typical project investment

Competitive rates
$125/hr

Hourly Rate

Standard hourly pricing

Growing market
High

Demand

Market Research services demand

Current Market Trends
  • Market Research services are experiencing high demand in Lexington
  • Remote collaboration has become the new standard
  • Agencies are focusing on specialized expertise
  • AI and automation are reshaping service delivery
  • Data-driven strategies are becoming essential
  • Mobile-first approaches dominate new projects
Top Skills in Demand

Most requested skills for Market Research projects in Lexington:

Card-linked tracking technology
Regional Advantages in Lexington
Local Market Knowledge
Deep understanding of Lexington business culture and customer preferences
Time Zone Alignment
Real-time collaboration and faster response times
Face-to-Face Meetings
Option for in-person collaboration when needed

Frequently Asked Questions

Common questions about finding and working with Market Research agencies in Lexington (6 available)

Popular locations for Market Research agencies

Explore top locations where agencies offer Market Research

Explore all services

HeroAgencies helps you connect with the best experts in each domain.