Choose from 13 companies in Portugal specializing in Market Research services!

Leading agencies include Karma Network, Digital24, WODS.agency, Seekers and Quila. A total of 13 Market Research providers in Portugal are ready to help. They serve clients such as B2B, Finance, Fashion, DTC, B2C, Retail, Pharma, Energy, Beauty and UK Market. Local internet speeds average 100 Mbps, supporting fast development and collaboration. Average local salaries are around $13,100, reflecting market rates.

Average starting budget
$4,900
while min. project budget is $500
based on 13 profiles
Average hourly rate
$64
and starting from $10 / hr
based on 13 profiles
Popular skills
Data AnalyticsMachine LearningArtificial IntelligenceAIBig DataSEO toolsBlockchainData ScienceCloud ComputingContent creation
Key technical proficiencies
based on found companies
Also specialize in
Market Research (13)Marketing Strategy (8)Social Media Marketing (SMM) (7)Digital Strategy development (7)Business Services (6)
Complementary specialties
validated by client feedback
Market Research gathers insights about your industry, competitors, and customers to guide smarter business decisions. Services include designing and running surveys, conducting one-on-one interviews or focus groups, analyzing public data sources, and compiling reports that highlight key trends. Sub-services can include competitive benchmarking, customer segmentation studies, pricing analysis, opportunity identification, and strategic recommendations to help you plan product launches or marketing strategies with confidence.
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Found 13 matching agencies

A
Lisbon, Portugal

ATREVIA provides expert guidance on ESG, CSR, and sustainability-related matters to businesses and organizations. Their team of experts helps companies navigate complex challenges and capitalize on opportunities in the growing field of sustainable business. With expertise in reputation management, research, and advisory services, ATREVIA empowers businesses to make informed decisions that benefit both their bottom line and the planet. By offering a range of services including ESG consulting, sustainability reporting, and stakeholder engagement, ATREVIA helps companies improve their social and environmental performance while driving long-term success.

team of 101 - 250 people

30+ years of industry experience

contact for pricing

contact for pricing

M
Atlanta, United States

MJV Technology & Innovation is a global consulting firm that advises the world's largest companies on data strategy, business transformation, and design thinking. With expertise in delivering transformative solutions, MJV helps clients navigate the complexities of digital transformation, build innovative products, and drive growth through data-driven insights. By leveraging advanced technologies such as AI, blockchain, and cloud computing, MJV enables businesses to stay ahead of the curve and achieve their goals in a rapidly evolving market. From retail to finance, healthcare to technology, MJV's services are designed to support clients in creating value, driving innovation, and staying competitive.

team of 501 - 1000 people

20+ years of industry experience

rate $50 - $75 / hr

min project budget $10k

D
Moita, Portugal

Digital24 creates professional websites and digital marketing solutions to help businesses succeed online. With services including web development, e-commerce development, AI development, web hosting, and more, Digital24 helps companies establish a strong presence in the digital world. By leveraging expert knowledge of SEO and digital strategy, Digital24 enables clients to increase their online visibility and reach new customers. By outsourcing tasks and focusing on core business operations, Digital24's clients can save time and resources while achieving better results. With a focus on quality and customer satisfaction, Digital24 delivers high-performing websites and digital marketing solutions that drive real results.

team of 2 - 10 people

3 years of industry experience

rate $25 - $50 / hr

min project budget $1k

B
São João da Madeira, Portugal

Built for Marketing is a leading provider of construction marketing services, specializing in the creation of meaningful strategies aligned to business plans and sales objectives. With expertise in market research and business services, they help UK and EU companies stand out in both markets. Their team delivers tailored marketing outputs, adapted to cultural differences, ensuring successful campaigns. By partnering with Built for Marketing, businesses can tap into their award-winning professionals' experience and gain a competitive edge.

team of 2 - 10 people

20+ years of industry experience

contact for pricing

contact for pricing

C
Vila Nova de Gaia, Portugal

Cª das Soluções is a full-service agency that helps businesses thrive through innovative marketing strategies, expert content creation, and seamless digital experiences. With expertise in Advertising, Search Engine Optimization (SEO), Social Media Marketing (SMM), Digital Strategy development, Content Marketing, Pay Per Click, Marketing Strategy, Email Marketing, PR services, Market Research, Event Marketing, the company empowers clients to reach their goals. By combining traditional and digital approaches, Cª das Soluções delivers comprehensive communication solutions that drive real results. Whether it's creating engaging content, building brand awareness, or driving website traffic, the agency's team of experts is dedicated to helping businesses succeed.

team of 2 - 10 people

20+ years of industry experience

rate $50 - $75 / hr

min project budget $1k

G
Lisbon, Portugal

GBSN Research offers data analytics and custom AI solutions to help clients overcome complex problems. By leveraging technology, they align strategy and execution, enabling digital transformation, scalability, and a seamless customer experience. Their services include software development, big data & BI, AI development, business services, digital marketing, social media marketing, digital strategy development, and market research. These offerings can benefit clients by providing valuable insights, improving operational efficiency, and driving growth.

team of 2 - 10 people

10+ years of industry experience

contact for pricing

min project budget $1k

W
Cachoeiras, Portugal

WYgroup BI offers Big Data & BI services to help businesses make data-driven decisions. By leveraging their expertise in Market Research, clients can gain a deeper understanding of their customers and improve sales performance. With WYgroup BI, companies can create effective CRM systems, develop targeted digital marketing strategies, and optimize their website content for better SEO. The company's dedicated team provides pharma digital marketing solutions, including HCP and patient engagement, compliance, and disease awareness. By integrating data and creating personalized journeys, WYgroup BI helps businesses drive more sales and revenue without wasting money on non-converting ads.

team of 26 - 50 people

6 years of industry experience

rate $100 - $150 / hr

min project budget $5k

K
Lisbon, Portugal

A leading digital agency specializing in full-service digital capabilities, Karma Network helps clients achieve stellar results by combining business strategy with expert execution. Their digital acceleration partner model delivers tailored solutions to drive business growth. With expertise in services such as digital marketing, SEO, and social media, Karma Network enables businesses to leverage the power of data-driven marketing and improve their organic position in search engines. By leveraging the full potential of Google Marketing Platform, businesses can grow with confidence. In today's fast-paced digital landscape, 63% of companies struggle with a clearly defined digital strategy, but not Karma Network. With a mission to capture the full potential of digital, they help clients overcome marketing challenges and stay ahead of the competition.

team of 2 - 10 people

15+ years of industry experience

contact for pricing

min project budget $5k

W
Tallinn, Estonia

WODS.agency is a digital marketing agency that specializes in highly targeted growth strategies. They offer a range of services, including eCommerce Marketing, Search Engine Optimization (SEO), Social Media Marketing (SMM), Digital Strategy development, Pay Per Click, Marketing Strategy, Email Marketing, Conversion Optimization, and Market Research. By focusing on niche audiences and delivering high results, WODS.agency helps businesses achieve their goals. With experienced teams in B2B, B2C, and DTC landscapes, they understand what drives growth and success. Whether it's improving website traffic, increasing conversions, or enhancing brand awareness, WODS.agency provides tailored solutions to meet the unique needs of each client.

team of 2 - 10 people

3 years of industry experience

rate $50 - $75 / hr

min project budget $1k

M
Lisbon, Portugal

At MadeinWeb & Mobile, expert innovators harness the power of web, software development, virtual reality, augmented reality, web design, app designing, video production, social media marketing, marketing strategy, market research, mobile, and app marketing to drive transformative results for clients. By leveraging cutting-edge tools and technologies, they craft bespoke digital solutions that captivate audiences and propel businesses forward.

team of 26 - 50 people

20+ years of industry experience

rate $25 - $50 / hr

min project budget $10k

Q
Barreiro, Portugal

Quila empowers entrepreneurs and businesses to validate concepts, streamline development processes, and drive sustainable growth. The company offers tailored MVP development services that cater to unique needs. With a transparent pricing model and timely delivery, Quila ensures clients receive high-quality products. By basing strategies on user feedback and analytics, Quila drives data-driven approaches. Product consulting and strategy enable clients to unlock the potential of their product ideas. Services include web and software development, mobile app development, AI development, app designing (UI/UX), marketing strategy, market research, and custom solution creation.

team of 2 - 10 people

2 years of industry experience

rate $25 - $50 / hr

min project budget $10k

S
Lisbon, Portugal

Seekers helps businesses thrive in today's fast-paced digital landscape. By leveraging expert marketing strategies and cutting-edge technologies, Seekers enables companies to reach their target audiences effectively. Their services range from social media marketing to market research, ensuring a comprehensive approach to branding and digital strategy development. With Seekers, clients can tap into new markets, boost brand awareness, and drive real results. Whether it's creating engaging content or analyzing market trends, Seekers provides expert guidance every step of the way.

team of 2 - 10 people

6 years of industry experience

rate $100 - $150 / hr

min project budget $5k

M
Lisbon, Portugal

McLeads is a premier virtual assistant and outbound lead generation service provider that synergizes expertise, reliable tools, and internal validation processes to discover targeted prospects. By combining an experienced human approach with cutting-edge technology, McLeads delivers high-quality leads, enhanced productivity, and optimized business growth. Their services include social media marketing, email marketing, market research, sales outsourcing, and prospect list building. With a focus on precision, transparency, and expert communication, McLeads excels in B2B lead generation and virtual assistant services. By partnering with McLeads, businesses can elevate operations, streamline tasks, and drive success.

team of 2 - 10 people

2 years of industry experience

rate $25 - $50 / hr

contact for pricing

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Overview of the digital agency industry in Portugal

Portugal's digital agency sector has shown consistent growth over recent years, driven primarily by increased digitalization across sectors such as retail, tourism, healthcare, and finance. Lisbon and Porto are key hubs hosting the majority of digital agencies, reflecting vibrant startup ecosystems and attractive business environments. Agencies offer services including digital marketing, UX/UI design, web and mobile app development, and data analytics.

Key statistics and trends

  • Market size: The digital marketing and advertising segment in Portugal was valued at approximately €400 million in 2022, expected to grow at an annual rate of 8% through 2026.
  • Employment: Over 15,000 professionals were employed by digital agencies and related industries as of 2022.
  • Digital ad spend: Digital advertising accounted for nearly 46% of Portugal's total advertising spend in 2022, indicating a significant shift from traditional media.
  • Mobile-first strategy: Approximately 72% of Portugal's population accessed the internet via mobile devices regularly, making mobile optimization a critical trend among agencies.

Challenges and opportunities in the market

Digital agencies in Portugal face several challenges, including talent shortages, especially in specialized areas such as data analytics and machine learning. Additionally, intense competition has resulted in price sensitivity among clients, pressuring agencies to deliver high-quality services efficiently.
However, opportunities are abundant. The increasing demand for digital transformation among small and medium-sized enterprises (SMEs) provides substantial growth potential. Moreover, Portugal's growing reputation as a tech and innovation hub has attracted international clients and partnerships, expanding business opportunities for local agencies. Strategic investments in emerging technologies, such as artificial intelligence (AI) and augmented reality (AR), also present avenues for differentiation and growth within the competitive landscape.


Understanding market research services: what decision-makers need to know

Market research today goes beyond traditional surveys and focus groups. Modern market research services leverage data-driven insights, advanced analytics, and digital tools to provide actionable intelligence for strategic decisions. Whether launching a new product, entering new markets, or enhancing customer experience, partnering with an experienced market research agency can significantly improve your business outcomes.

Current industry overview

The market research industry has evolved rapidly, adopting advanced technologies like artificial intelligence (AI), machine learning, and big data analytics. Providers today offer comprehensive services, including consumer sentiment analysis, competitive benchmarking, and market segmentation studies, providing deeper insights than ever before.

Common questions companies ask before selecting an agency

  • What specific methodologies and tools does the agency utilize?
  • How experienced is the team with our industry?
  • What is the typical timeframe and cost structure of a market research project?
  • How actionable and reliable are their findings?

Key benefits and pitfalls to watch for

Working with a reputable market research provider allows businesses to gain accurate insights, reduce risks, and better understand consumer behavior. However, pitfalls include choosing an agency with insufficient industry expertise or unclear deliverables, resulting in less actionable insights. Decision-makers should look for transparency, proven experience, and clear communication in selecting a partner.

Typical project timeline and tools

A market research project generally takes between four to eight weeks, depending on scope and complexity. Commonly used tools include Qualtrics, SurveyMonkey, Tableau, SPSS, and platforms leveraging AI for predictive analytics. Agencies often combine quantitative and qualitative techniques to deliver robust, multi-dimensional insights.

In summary, choosing a reliable market research partner can lead to strategic business growth, provided you clearly define objectives, verify expertise, and understand the methodologies employed.

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