Connect to 19 companies in Bulgaria for Media Planning & Buying services!

Leading agencies include Media Club LTD, Digilab Global Agency, Brigada Advertising, United Partners and Digital Time Savers. A total of 19 Media Planning & Buying providers in Bulgaria are ready to help. They serve clients such as Various industries, B2C, B2B, FMCG, Media, Global, Gaming, Finance, Bulgaria and Technology.

Average starting budget
$3,933
while min. project budget is $500
based on 19 profiles
Average hourly rate
$97
and starting from $25 / hr
based on 19 profiles
Popular skills
CSS3HTML5JavaScriptGoogle AnalyticsReactAngularWordPressSEO toolsPR softwareGoogle Tag Manager
Key technical proficiencies
based on found companies
Also specialize in
Media Planning & Buying (19)Social Media Marketing (SMM) (13)Marketing Strategy (11)Advertising (10)Digital Strategy development (10)
Complementary specialties
validated by client feedback
Media Planning & Buying determines the best channels and schedules to reach your target audience, then negotiates and purchases ad placements across TV, radio, print, and digital platforms. This involves audience analysis, budget allocation, rate negotiation, ad trafficking, and campaign monitoring. Sub-services include coordinating creative assets, frequency capping to prevent ad fatigue, cross-channel attribution modeling, and post-campaign performance analysis to inform future buys.
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Found 19 matching agencies

D
Sofia, Bulgaria

Digital ID provides comprehensive digital services, combining creative, marketing, IT development and e-commerce expertise. This allows clients to reach their target audience effectively, increasing brand awareness and driving business growth. Digital ID's services include advertising, social media marketing, digital strategy development and media planning & buying. These services enable clients to establish a strong online presence, engage with customers and achieve their marketing goals. With in-house resources, Digital ID offers full-scope digital solutions that meet the unique needs of each client. By leveraging its extensive knowledge of the digital ecosystem, Digital ID helps businesses stay ahead of the competition.

team of 2 - 10 people

10+ years of industry experience

rate $100 - $150 / hr

min project budget $1k

U
Sofia, Bulgaria

United Partners is a leading independent agency for integrated marketing communications in SEE. With expertise in corporate reputation, brand communications, event management, public affairs consulting, and digital communications, they help clients achieve their most challenging business goals. Their team of creative storytellers blends deep technology insights with reputation and brand management expertise to connect with the right audiences and create lasting relationships. They offer a wide range of services including Employer branding, Consumer marketing, Digital marketing, Corporate Communications, and Public Relations. By providing innovative solutions and excellent customer service, United Partners helps clients build strong brands, increase their online presence, and drive business results.

team of 2 - 10 people

unknown

contact for pricing

contact for pricing

M
Sofia, Bulgaria

MethodiaWeb provides a range of digital marketing services, including web & software development, mobile app development, web design (UI/UX), digital marketing, advertising, social media marketing (SMM), digital strategy development, and media planning & buying. These services help clients achieve measurable results, optimize their online presence, and gain a competitive advantage. By focusing on user experience, search engine optimization, and campaign control, MethodiaWeb enables businesses to succeed in today's complex digital landscape.

team of 2 - 10 people

10+ years of industry experience

rate $150 - $200 / hr

min project budget $10k

L
Plovdiv, Bulgaria

Lion Creative is a multifaceted agency that offers a wide range of services to bring businesses to the next level. With expertise in design, web development, and digital marketing, they help clients establish a strong online presence. Their services include branding, graphic design, video production, and social media management, all aimed at creating impactful visual content that resonates with audiences. By leveraging their innovative approaches and cutting-edge technologies, Lion Creative enables businesses to expand their reach, build brand awareness, and drive sales. From product photography to SEO strategies, they provide comprehensive solutions that cater to diverse client needs.

team of 2 - 10 people

20+ years of industry experience

rate $50 - $75 / hr

min project budget $1k

A
Sofia, Bulgaria

This website offers a wide range of casino games, including slots, baccarat, and more. Players can deposit and withdraw funds easily, with multiple payment options available. With its user-friendly interface and generous bonuses, Pgheng99.io is a great choice for those looking to try their luck online.

team of 2 - 10 people

15+ years of industry experience

rate $25 - $50 / hr

min project budget $1k

G
Sofia, Bulgaria

Haemimont AD is a leading Bulgarian software development company that specializes in creating innovative solutions for various industries. The company's expertise spans from mobile app development to cloud services, e-learning platforms, and social media management. With a strong focus on creativity and technology, Haemimont AD delivers cutting-edge solutions that meet the unique needs of its clients. From concept to launch, the company's team of experts works closely with clients to bring their ideas to life. Whether it's developing a new mobile app or creating a bespoke e-learning platform, Haemimont AD's expertise and passion for innovation ensure that every project is a success. With a range of services including web development, social media management, and cloud services, Haemimont AD is the perfect partner for any business looking to stay ahead of the curve.

team of 2 - 10 people

15+ years of industry experience

rate $50 - $75 / hr

min project budget $5k

D
Petrich, Bulgaria

At Digital Time Savers, they take a human-centered approach to drive transformative results. Their team of experts helps businesses build and scale their brand. With services including web & software development, web design (UI/UX), social media marketing (SMM), pay per click, marketing strategy, email marketing, and media planning & buying, Digital Time Savers can help clients reach their goals and achieve online advertising success. By leveraging these services, businesses can benefit from high-quality leads, closed deals, and increased brand visibility.

team of 2 - 10 people

9 years of industry experience

rate $50 - $75 / hr

min project budget $1k

P
Sofia, Bulgaria

Piero 97 is a pioneering media research and analysis firm that has been serving the Bulgarian market since 1997. The company offers a wide range of media planning and buying services, providing valuable insights into the Bulgarian media landscape. With expertise in advertising and media research, Piero 97 helps clients make informed decisions about their marketing strategies. By analyzing market trends and consumer behavior, the company enables businesses to reach their target audience effectively. Piero 97's services include media planning, budgeting, publishing, broadcasting, and more. The firm's team of experts provides tailored solutions for various industries, including advertising, media, and public relations. By leveraging its extensive knowledge of the Bulgarian media market, Piero 97 empowers clients to succeed in today's competitive business environment.

team of 2 - 10 people

20+ years of industry experience

contact for pricing

contact for pricing

R
Sofia, Bulgaria

Right Direction is a leading communication agency that offers a wide range of services to help businesses achieve their goals. The company provides design, web design (UI/UX), social media marketing (SMM), marketing strategy, PR services, media planning & buying, and more. By leveraging its expertise in these areas, clients can benefit from improved brand image, increased revenue, and enhanced customer engagement. Right Direction's team of professionals works closely with clients to understand their unique needs and develop tailored solutions that drive results.

team of 2 - 10 people

10+ years of industry experience

rate $100 - $150 / hr

min project budget $10k

I
Sofia, Bulgaria

Intelday Solutions is a leading provider of comprehensive marketing services. The company offers branding, advertising, social media marketing, PR services, and media planning & buying to help businesses establish a strong online presence. By leveraging its expertise in these areas, Intelday Solutions helps clients increase brand awareness, drive website traffic, and generate leads. With its extensive experience in the industry, the company is well-equipped to provide tailored solutions that cater to the unique needs of each client. Whether it's creating engaging content, building a strong online community, or developing effective marketing strategies, Intelday Solutions delivers results-driven solutions. By partnering with Intelday Solutions, businesses can tap into its expertise and achieve their marketing goals. Services include branding, advertising, social media marketing, PR services, and media planning & buying.

team of 2 - 10 people

20+ years of industry experience

rate $100 - $150 / hr

contact for pricing

d
Sofia, Bulgaria

d:istinkt is a leading integrated communications and experience agency that helps clients achieve sustainable business growth. They provide a range of services including branding, logo design, advertising, social media marketing, digital strategy development, content marketing, PR services, event marketing, and media planning & buying. By leveraging creative experiences and media strategies, d:istinkt enables brands to connect with their audience and build strong relationships. Their services can benefit clients by increasing reach and engagement, boosting brand awareness, and driving business growth.

team of 2 - 10 people

20+ years of industry experience

rate $100 - $150 / hr

min project budget $1k

B
Sofia, Bulgaria

Brigada Advertising is a full-service advertising agency that helps businesses tell their brand's story in an engaging and entertaining way. With years of experience, they base everything on marketing researches and strategy planning to ensure effective communication with the target audience. Their team knows how to turn every occasion into an unforgettable memory, creating memorable experiences for clients. Brigada offers a range of services including advertising, digital strategy development, marketing strategy, media planning & buying, creative strategy, event management, digital media planning, and production. By leveraging their expertise, businesses can save resources by targeting the right audience, reduce waste, and increase their brand's visibility.

team of 2 - 10 people

15+ years of industry experience

rate $50 - $75 / hr

min project budget $5k

M
Sofia, Bulgaria

Media Club LTD is an independent media agency based in Bulgaria and Europe. We specialize in digital marketing, advertising, search engine optimization (SEO), digital strategy development, marketing strategy, and media planning & buying. Our team of experts offers strategic thinking with a commitment to clients' long-term business objectives.

team of 2 - 10 people

30+ years of industry experience

rate $150 - $200 / hr

min project budget $10k

I
Sofia, Bulgaria

Internovus is a renowned global marketing company that specializes in delivering exceptional online marketing services to businesses worldwide. With expertise in Pay Per Click, Marketing Strategy, and Media Planning & Buying, their results-driven technology has earned them recognition globally. By leveraging their unique client-oriented business model, Internovus helps companies achieve their full potential by achieving extremely competitive results. Their innovative solutions benefit clients by driving increased online visibility, improving campaign performance, and optimizing marketing strategies. Internovus's team of experts assists businesses in navigating the complexities of online marketing, ensuring they stay ahead of the competition. By partnering with Internovus, businesses can unlock new opportunities for growth and success.

team of 26 - 50 people

10+ years of industry experience

rate $25 - $50 / hr

min project budget $1k

P
Varna, Bulgaria

Perfomalis LTD specializes in digital marketing, offering tailored affiliate campaigns across iGaming verticals, finance lead generation, and e-commerce. Their approach combines the best of inbound methodology and performance marketing to create a user experience that drives conversions. The company's focus on customer-centricity and data-driven strategies helps brands achieve sustainable ROI through digital marketing. With expertise in web & software development, search engine optimization (SEO), social media marketing (SMM), digital strategy development, content marketing, marketing strategy, email marketing, market research, media planning & buying, affiliate marketing, and more, Perfomalis LTD is a one-stop-shop for businesses looking to grow through innovative performance marketing and lead generation.

team of 2 - 10 people

8 years of industry experience

contact for pricing

contact for pricing

S
Sofia, Bulgaria

Standpoint Media is a leading digital marketing agency, providing expert solutions to businesses in Bulgaria. The company offers a range of services including digital marketing, marketing strategy, media planning & buying. With a team of experienced professionals, Standpoint Media delivers effective business results, optimized budgets, and tailored strategies for clients. From product placement to media buying, the agency provides comprehensive support for brands looking to succeed in the Bulgarian market.

team of 2 - 10 people

15+ years of industry experience

rate $150 - $200 / hr

min project budget $10k

D
Sofia, Bulgaria

Digilab Bulgaria offers a range of digital marketing services to fuel business growth. Their expertise includes social media marketing, digital strategy development, pay-per-click advertising, and media planning & buying. These services help businesses enhance their online presence, increase brand awareness, and drive website traffic. By leveraging the latest digital marketing tools and strategies, Digilab Global Agency helps clients achieve measurable results and stay ahead of the competition.

team of 2 - 10 people

9 years of industry experience

rate $50 - $75 / hr

min project budget $1k

D
Sofia, Bulgaria

DIGITALPOINT offers professional digital marketing services to help businesses establish and maintain a strong online presence. With expertise in various areas, including social media marketing, content creation, and search engine optimization, they assist clients in achieving their goals through effective online strategies. By leveraging innovative technologies and techniques, DIGITALPOINT enables companies to expand their reach, improve brand awareness, and drive sales. Their experienced team is dedicated to understanding the unique needs of each client, providing customized solutions that cater to their specific objectives.

team of 2 - 10 people

10+ years of industry experience

rate $25 - $50 / hr

min project budget $1k

P
Sofia, Bulgaria

Performance Snatch offers a comprehensive suite of digital marketing services to help businesses achieve their goals. Their range of offerings includes social media marketing, content marketing, pay-per-click advertising, and conversion optimization. By leveraging these strategies, clients can increase brand awareness, drive website traffic, and ultimately boost sales. Performance Snatch's approach is built on delivering results-driven solutions that meet the unique needs of each client. With expertise in web development and design, they provide tailored solutions that enhance online presence. By partnering with Performance Snatch, businesses can gain a competitive edge in their industry and achieve lasting success.

team of 2 - 10 people

unknown

rate $25 - $50 / hr

min project budget $1k

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Overview of the digital agency industry in Bulgaria

Bulgaria has rapidly evolved into a competitive hub for digital and creative agencies, driven by its strategic geographic location, strong IT skillset, and favorable economic conditions. The country is home to a growing number of digital agencies focusing on web development, digital marketing, UX/UI design, and e-commerce solutions. Sofia, the nation's capital, serves as the epicenter, hosting around 60% of these agencies due to better infrastructure, talent availability, and business opportunities.

Key statistics and trends

The Bulgarian digital agency market has shown consistent growth, with industry reports estimating annual growth rates of approximately 12-15% over the past five years. According to the Bulgarian Association of Digital Agencies (BADA), there are currently more than 250 active digital agencies nationwide, employing upwards of 5,000 digital professionals. Key trends shaping the industry include:

  • Increased demand for services like digital transformation consulting, driven by the growing number of businesses seeking digital presence.
  • Significant rise in mobile-first and e-commerce solutions, with e-commerce market revenue projected to reach €1.4 billion by the end of 2023.

Challenges and opportunities in the market

Despite rapid growth, the Bulgarian digital agency industry faces several challenges. Talent shortage remains a critical issue, with approximately 70% of agencies reporting difficulties in hiring qualified digital specialists. Additionally, rising competition and price pressures have led to lower profit margins, especially among smaller agencies.

However, numerous opportunities exist. Bulgaria's EU membership offers agencies easy access to other European markets and funding opportunities from EU programs. The country's robust educational institutions produce around 3,500 IT and digital graduates annually, providing a steady influx of fresh talent. Furthermore, the relatively low operating costs and favorable business environment continue attracting international clients seeking high-quality digital services at competitive rates.


Understanding media planning & buying services for your business

Media planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.

Current industry landscape

The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.

Common questions before hiring an agency

  • What is your experience in our specific industry?
  • Which metrics and reporting methods do you use to measure success?
  • How transparent are your pricing and budgeting processes?
  • What strategies will you use to optimize and adjust our campaigns?

Key benefits and pitfalls

Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.

Project timelines and tools

Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.

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