Featuring 46 companies in Germany that offer Media Planning & Buying services!

Leading agencies include 0711 Digital GmbH, Joinative, The Reach Group GmbH, mc Group and Phiture. A total of 46 Media Planning & Buying providers in Germany are ready to help. They serve clients such as Finance, Retail, Technology, Media, B2C, B2B, Sports, Beauty, Healthcare and E-commerce. Local internet speeds average 145 Mbps, supporting fast development and collaboration. Average local salaries are around $39,000, reflecting market rates.

Average starting budget
$9,576
while min. project budget is $500
based on 46 profiles
Average hourly rate
$126
and starting from $25 / hr
based on 46 profiles
Popular skills
Google AdsAdobe Premiere ProSEOSEACRMKranTV AdsSliderGimbalDrohne
Key technical proficiencies
based on found companies
Also specialize in
Media Planning & Buying (46)Social Media Marketing (SMM) (27)Advertising (25)Digital Strategy development (19)Branding (16)
Complementary specialties
validated by client feedback
Media Planning & Buying determines the best channels and schedules to reach your target audience, then negotiates and purchases ad placements across TV, radio, print, and digital platforms. This involves audience analysis, budget allocation, rate negotiation, ad trafficking, and campaign monitoring. Sub-services include coordinating creative assets, frequency capping to prevent ad fatigue, cross-channel attribution modeling, and post-campaign performance analysis to inform future buys.
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Found 46 matching agencies

P
Hamburg, Germany

Pilot is a leading agency that offers a range of innovative communication solutions for modern brands. With over 500 experts working across six locations, they provide branding, advertising, social media marketing, digital strategy development, content marketing, email marketing, and media planning & buying services. These services are designed to help businesses achieve measurable results and stay ahead of the competition. By combining media and creative expertise under one roof, Pilot maximizes the impact of marketing campaigns and invests in their clients' success.

team of 26 - 50 people

20+ years of industry experience

rate $25 - $50 / hr

min project budget $5k

P
Berlin, Germany

Phiture is a leading mobile growth consultancy that equips product and marketing teams with the skills and knowledge they need to grow apps. With expertise in App Store Optimization, Performance Marketing, User Retention/CRM, Subscription Revenue Optimization, and Growth Consulting, Phiture helps clients achieve lasting organic growth and drive revenue through intuitive user journeys. Their comprehensive services cater to globally renowned brands and ambitious newcomers alike, ensuring optimal cost per acquisition, conversion rates, and return on investment.

team of 26 - 50 people

9 years of industry experience

rate $200 - $300 / hr

min project budget $25k

t
Bremen, Germany

TrafficMaxx provides expert digital marketing services to help businesses succeed. With a focus on SEO, content marketing, and social media, they offer tailored strategies to enhance online visibility and drive results. By leveraging their expertise in digital strategy development, pay-per-click advertising, and media planning, TrafficMaxx helps clients attract new customers and retain existing ones. Their comprehensive approach ensures that every aspect of online marketing is optimized for maximum impact.

team of 2 - 10 people

20+ years of industry experience

contact for pricing

contact for pricing

c
Bad Kissingen, Germany

Contix|media crafts bespoke digital solutions to help businesses thrive online. With expertise in web design, branding, graphic design, and search engine optimization, the agency empowers clients to establish a strong online presence, build trust with their audience, and achieve lasting success. By combining creativity, technical prowess, and a deep understanding of digital marketing, contix|media delivers tailored campaigns that yield tangible results.

team of 2 - 10 people

15+ years of industry experience

rate $50 - $75 / hr

min project budget $1k

P
Leipzig, Germany

Projecter GmbH is a leading provider of expert online marketing solutions, specializing in SEO, SMM, Media Planning & Buying, and Affiliate Marketing. Their team of over 90 experts offers comprehensive services to help businesses achieve their digital goals. With years of experience and numerous successful projects, Projecter GmbH provides tailored solutions for B2C and B2B clients. By leveraging the latest technologies and tools, they ensure that every client receives a unique and effective marketing strategy.

team of 2 - 10 people

15+ years of industry experience

rate $25 - $50 / hr

min project budget $5k

T
Dusseldorf, Germany

The Reach Group GmbH offers a range of services to help businesses thrive in the digital landscape. Their advertising and search engine optimization (SEO) services can increase brand awareness and drive website traffic. Social media marketing (SMM) and content marketing can help build a strong online presence. Media planning and buying can ensure that campaigns are strategically placed and effective. By leveraging data-driven approaches, The Reach Group GmbH can help businesses optimize their marketing efforts and achieve measurable results.

team of 26 - 50 people

10+ years of industry experience

rate $100 - $150 / hr

min project budget $5k

R
Wiener Neustadt, Austria

Reichl und Partner Werbeagentur GmbH is a renowned full-service agency that provides a wide range of creative and strategic solutions to help businesses thrive in today's digital landscape. With expertise in web design, UI/UX, app designing, branding, print design, eCommerce marketing, digital marketing, advertising, SEO, SMM, digital strategy development, content marketing, email marketing, PR services, mobile & app marketing, event marketing, media planning & buying, direct marketing, affiliate marketing, and more. By leveraging their expertise in B2B and B2C communication, they help clients establish a strong brand presence, drive sales, and achieve business growth. Their comprehensive approach to marketing solutions is centered around creating inspiring communications that captivate audiences and leave a lasting impression.

team of 26 - 50 people

30+ years of industry experience

rate $100 - $150 / hr

min project budget $100k

J
Berlin, Germany

Joinative is a Berlin-based SaaS and native advertising agency. Their services include Advertising, Pay Per Click, Conversion Optimization, Media Planning & Buying. These services help goal-oriented marketers build high-performing campaigns. With expertise in native advertising, they offer tools such as Native Starter, Native Managed, and Native Pro. Their solutions are designed to streamline marketing efforts and improve ROI. By leveraging data-driven insights and expert strategies, Joinative helps businesses reach their goals through targeted campaigns.

team of 2 - 10 people

6 years of industry experience

contact for pricing

min project budget $1k

c
Berlin, Germany

Specializing in post-production, film-production, and production services for the modern media landscape. Cine Plus brings innovative video production, advertising, marketing strategy, and media planning & buying solutions to clients. By leveraging their expertise in video marketing, companies can enhance brand awareness, engage audiences, and drive business growth. With years of experience dating back to 1989, Cine Plus has established itself as a trusted partner for high-quality visual content. From live-production to broadcast, the company delivers tailored services that cater to diverse client needs.

team of 26 - 50 people

30+ years of industry experience

contact for pricing

contact for pricing

M
Garching bei München, Germany

Mediaplus Gruppe offers a comprehensive suite of services that help businesses transform their strategies and improve their user experience. Their expertise in branding, digital strategy development, market research, media planning & buying enables companies to maximize their reach and impact. With a strong focus on innovation and data-driven insights, Mediaplus helps clients achieve exceptional results. From concept to execution, their team of experts provides tailored solutions that drive business growth and success.

team of 2 - 10 people

40+ years of industry experience

contact for pricing

contact for pricing

U
Berlin, Germany

Uhura Digital GmbH creates unique digital experiences for B2B marketers. They plan the future of brands and marketing, defining new possibilities and unleashing the full potential of B2B marks. Their goal is to optimize the effectiveness of branding, communication, and marketing investments. By using data analytics tools, they design strategic marketing and branding strategies that work. Good creation generates desire and identity. Uhura creates experiences through unique campaigns and applications in the digital space - everywhere where B2B marks live and are visible. With their expertise, they have been internationally and nationally recognized multiple times. Although they know that creative excellence is measured by business success, they continue to deliver high-quality services.

team of 2 - 10 people

20+ years of industry experience

rate $100 - $150 / hr

min project budget $10k

m
Berlin, Germany

mc Group is a global communications agency that manages campaigns across various industries, including economy, business, media, and sports. With its extensive network of over 80 branches in more than 27 EU member states, the EU accession countries, and all world economic centers, mc Group provides innovative solutions for clients looking to boost their brands and reach new audiences. The agency's services include audio production, advertising, PR services, media planning & buying, and global travel management. By leveraging its expertise in these areas, mc Group helps clients achieve their business objectives and stay ahead of the competition.

team of 101 - 250 people

30+ years of industry experience

contact for pricing

contact for pricing

D
Berlin, Germany

DCMN is a leading growth marketing agency that helps businesses thrive in the digital landscape. With expertise in branding, video production, media planning & buying, they provide data-infused creation and production for advertising. Their services enable businesses to unlock their next growth level with an individualized media mix, track performance across channels, and make informed strategic decisions. By leveraging their technology and creative minds, clients can build a brand strategy that disrupts the market and drives success. DCMN's approach combines creativity and performance, delivering results-driven campaigns that meet business goals.

team of 26 - 50 people

15+ years of industry experience

rate $200 - $300 / hr

min project budget $5k

m
Dusseldorf, Germany

mindaPapped helps businesses tell their story through high-quality video content. From event films to explainer videos, they offer a range of services that can benefit clients in various ways. With experience in film production and video creation, mindaPapped provides innovative solutions for companies looking to enhance their brand image and communicate effectively with their audience.

team of 2 - 10 people

15+ years of industry experience

rate $100 - $150 / hr

min project budget $5k

0
Stuttgart, Germany

At 0711 Digital GmbH, we help businesses thrive in the digital landscape with expert advertising and social media solutions. Our services include content marketing, media planning & buying, and digital strategy development, all designed to drive real results for your brand. By leveraging our expertise in social media marketing (SMM), influencer marketing, corporate booking, and branded entertainment, you can tap into new audiences, build brand awareness, and drive conversions. Whether you're looking to launch a new campaign or optimize your existing digital strategy, we've got you covered. Our team of experts will work closely with you to understand your unique goals and objectives, develop tailored solutions, and deliver measurable results.

team of 2 - 10 people

10+ years of industry experience

rate $100 - $150 / hr

min project budget $5k

a
Berlin, Germany

advalyze GmbH offers a comprehensive range of digital marketing services to help businesses achieve sustainable growth. Their services include business services, eCommerce marketing, search engine optimization (SEO), social media marketing (SMM), marketing strategy, email marketing, and media planning & buying. These services are designed to increase added value along the entire digital funnel. By combining marketing with technology, advalyze helps clients generate viable leads, assemble the perfect target group, and drive sales. Their expertise in marketing automation, CRM, and digital marketing strategy enables businesses to optimize sales processes and achieve measurable success.

team of 2 - 10 people

9 years of industry experience

rate $100 - $150 / hr

min project budget $5k

w
Leipzig, Germany

A leading creative agency since 1996, WSB Werbeagentur provides comprehensive marketing services to help businesses succeed. Their expertise encompasses web design, graphic design, social media marketing, digital strategy development, and more. By leveraging their team of experts in UI/UX, they create engaging online experiences that drive conversions and boost brand awareness. With a focus on innovative thinking and precise execution, WSB Werbeagentur delivers high-quality results that exceed client expectations. From logo design to email marketing and media planning, they cater to various industries, including retail, finance, and more.

team of 2 - 10 people

20+ years of industry experience

contact for pricing

contact for pricing

N
Frankfurt, Germany

NYBA Media GmbH offers a range of services to help businesses scale their online presence. The company provides web and software development, web design (UI/UX), digital marketing, advertising, search engine optimization (SEO), social media marketing (SMM), digital strategy development, pay per click, media planning & buying. These services enable businesses to increase sales, enhance brand visibility, and improve website performance.

team of 2 - 10 people

7 years of industry experience

rate $100 - $150 / hr

min project budget $5k

D
Stuttgart, Germany

DIEMEDIAFABRIK is a seasoned media planning agency with over 25 years of experience. They help clients achieve attention by partnering with an expert that places their creation effectively, reaching the right target audience and amplifying its impact. Their services include Marketing Strategy and Media Planning & Buying, allowing businesses to benefit from precise placement in various media channels such as digital, print, TV, or radio. With a strong team of experts and a network of renowned partners, DIEMEDIAFABRIK fosters innovation and dynamism. By combining these elements, clients can unlock successful outcomes for their marketing efforts.

team of 26 - 50 people

20+ years of industry experience

contact for pricing

contact for pricing

Foundry is a creatively-driven and strategically-led agency that builds brands that inspire dialogue and generate business growth. They provide branding, advertising, social media marketing, digital strategy development, and media planning & buying services. These services help clients establish strong brand identities, increase online presence, and drive business growth through effective communication strategies.

team of 2 - 10 people

10+ years of industry experience

rate $100 - $150 / hr

min project budget $25k

L

Tobias Lechner IT-Dienstleistungen provides expert WordPress solutions and SEO services to businesses, helping them to improve their online presence and drive more traffic to their websites. With years of experience in developing custom WordPress sites, optimizing websites for search engines, and providing managed hosting services, Tobias can help your business succeed online. By leveraging the latest technologies and best practices, Tobias ensures that every website is secure, fast, and user-friendly. Whether you need a new website, website redesign, or ongoing maintenance and support, Tobias Lechner IT-Dienstleistungen has the expertise to deliver high-quality results.

team of 1 person

3 years of industry experience

rate $50 - $75 / hr

min project budget $1k

A
Karlsruhe, Germany

ALL:AIRT GmbH offers comprehensive social media services to ambitious brands. Their team of experts provides strategic guidance, creative content, and data-driven insights to help businesses achieve their marketing goals. With expertise in graphic design, advertising, and digital strategy development, ALL:AIRT GmbH helps clients create engaging social media campaigns that drive results. By leveraging their knowledge of social media platforms, influencer marketing, and content marketing, ALL:AIRT GmbH enables brands to build strong online presence and connect with their target audience.

team of 2 - 10 people

7 years of industry experience

contact for pricing

min project budget $10k

Online Digital X provides expert digital solutions to help businesses achieve success. With a focus on web and software development, e-commerce development, and digital marketing, they offer a range of services that can benefit clients in various ways. By improving website accessibility through SEO, increasing online visibility with paid advertising and social media, and creating engaging content, Online Digital X helps businesses attract new customers, increase sales, and drive growth.

team of 2 - 10 people

15+ years of industry experience

rate $100 - $150 / hr

min project budget $1k

F
London, United Kingdom

Fourth Day PR creates technology PR and content campaigns that establish reputations and shape perceptions. The company crafts stories to engage and inspire target audiences, whether they are customers, investors, buyers, or potential employees. With a global team based in London, Manchester, Paris, Berlin, Casablanca, and Brisbane, Fourth Day provides international communications to reach target audiences worldwide. The company specializes in supporting technology and industrial sectors, providing interactive 3D technical publications, raising awareness of alternative transport solutions, and offering insights on European expansion and PR agency support. Fourth Day also explores the concept of B2B influencers and reputation management. By utilizing its expertise, businesses can benefit from increased engagement, improved perceptions, and enhanced investment opportunities.

team of 2 - 10 people

20+ years of industry experience

rate $150 - $200 / hr

min project budget $5k

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Overview of the digital agency industry in Germany

Germany's digital agency industry is thriving, driven by increasing demand for digital transformation, user experience design, online marketing, and software development. As one of Europe's largest digital markets, Germany boasts a robust ecosystem of digital agencies, ranging from boutique firms to larger, full-service providers. According to the German Digital Industry Association (BVDW), there are currently over 3,000 active digital agencies operating across major cities such as Berlin, Munich, Hamburg, and Cologne.

Key statistics and trends

The digital agency market in Germany has consistently experienced positive growth. In 2022, the industry generated approximately €2.6 billion in revenue, marking an increase of around 8% from the previous year (source: German Association for the Digital Economy). Key trends shaping the market include:

  • Increased investment in digital transformation: 75% of German companies plan to significantly boost their digital budgets by 2025.
  • Growing demand for UX/UI design: 65% of digital agencies reported increased demand for user-centric design services.

Challenges and opportunities in the market

The German digital agency industry faces several challenges, including a shortage of skilled digital professionals, increasing competition from international agencies, and growing cybersecurity concerns. According to a Bitkom survey, 86,000 IT and digital jobs remained vacant across Germany in 2022, highlighting the industry's skill gap.

However, these challenges also present opportunities. Agencies specializing in cybersecurity, data analytics, and AI-driven solutions are witnessing substantial growth. Additionally, the German government's push towards digitalization, including a €3 billion investment in digital infrastructure, offers significant opportunities for digital agencies to expand their services and client base.

Overall, Germany's digital agency ecosystem remains robust, innovative, and poised for continued growth in the coming years.


Understanding media planning & buying services for your business

Media planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.

Current industry landscape

The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.

Common questions before hiring an agency

  • What is your experience in our specific industry?
  • Which metrics and reporting methods do you use to measure success?
  • How transparent are your pricing and budgeting processes?
  • What strategies will you use to optimize and adjust our campaigns?

Key benefits and pitfalls

Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.

Project timelines and tools

Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.

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