Featuring 43 companies in Kenya that offer Media Planning & Buying services!

Leading agencies include Eminence Global PR Firm, Sironka, Interfine Global Agency, Glass House PR and Digital Onpoint Systems. A total of 43 Media Planning & Buying providers in Kenya are ready to help. They serve clients such as Businesses, Finance, Real Estate, Advertising, Digital Marketing, Retail, Startups, Business, Marketing and E-commerce. Local internet speeds average 100 Mbps, supporting fast development and collaboration. Average local salaries are around $2,000, reflecting market rates.

Average starting budget
$6,722
while min. project budget is $500
based on 43 profiles
Average hourly rate
$64
and starting from $10 / hr
based on 43 profiles
Popular skills
Digital marketing solutionsCRMWeb hostingUX/UI designSegmentationSEO softwareOracle CloudDigitalOceanOrchestrationPersonalization
Key technical proficiencies
based on found companies
Also specialize in
Media Planning & Buying (43)Advertising (28)Social Media Marketing (SMM) (26)Branding (22)Digital Strategy development (22)
Complementary specialties
validated by client feedback
Media Planning & Buying determines the best channels and schedules to reach your target audience, then negotiates and purchases ad placements across TV, radio, print, and digital platforms. This involves audience analysis, budget allocation, rate negotiation, ad trafficking, and campaign monitoring. Sub-services include coordinating creative assets, frequency capping to prevent ad fatigue, cross-channel attribution modeling, and post-campaign performance analysis to inform future buys.
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Found 43 matching agencies

P
Lagos, Nigeria

Pulse provides innovative media solutions to engage and inform Africa's young audience. With a range of services, including web & software development, digital marketing, and video production, Pulse helps clients reach their target audience in the region. By leveraging its award-winning media platform and network, Pulse delivers bespoke and innovative content to discerning clients who desire to connect more with their audience. The company's industry-leading creative studio and 360-degree marketing provider enable clients to reach their target audience effectively. Pulse's services can benefit clients by enhancing their brand presence, driving sales, and increasing website traffic.

team of 26 - 50 people

10+ years of industry experience

contact for pricing

min project budget $1k

D

Digital For Africa LTD is a leading web design and data analytics company that provides expert solutions for businesses in Africa. Their team of technical experts offers services such as web development, mobile app development, web design (UI/UX), search engine optimization (SEO), digital strategy development, media planning & buying. By leveraging cutting-edge data analytics services, clients can gain unparalleled insights to inform business decisions and drive growth. Digital For Africa LTD also provides training services in digital marketing, sales, operations, and effective use of digital tools. Their expertise enables businesses to improve customer experience, employee experience, and ultimately drive better sales and business growth.

team of 2 - 10 people

10+ years of industry experience

rate $25 - $50 / hr

min project budget $1k

3
Nairobi, Kenya

3techagency Inc helps businesses scale up their sales and marketing efforts by providing automated solutions that cut down costs, improve efficiency, and enhance team versatility. With a focus on ROI-driven strategies, they deliver tools that enable businesses to boost B2B/B2C marketing automation efforts, analyze and improve marketing efforts, and access world-class platforms for organization and development operations. Their services include web and app development, digital advertising, e-commerce solutions, and more.

team of 2 - 10 people

5 years of industry experience

contact for pricing

min project budget $1k

M
Nairobi, Kenya

My Biz Marketer offers a comprehensive range of digital marketing services designed to help businesses reach their target audience effectively. By leveraging the latest technologies and strategies, they provide solutions that cater to various aspects of online presence, including web design, UI/UX, advertising, SEO, social media marketing, content marketing, email marketing, and more. These services enable businesses to build strong relationships with prospective clients, current customers, and past customers, ultimately driving growth and success.

team of 2 - 10 people

15+ years of industry experience

rate $25 - $50 / hr

min project budget $1k

K
Nairobi, Kenya

Kikosi Limited is a tech-savvy company that specializes in web and software development, mobile app development, and web design. Their services can help businesses streamline operations, increase efficiency, and improve customer experience. With expertise in search engine optimization, media planning, and buying, Kikosi helps companies reach their target audience effectively. By leveraging technology, Kikosi enables clients to automate processes, reduce inefficiencies, and maximize productivity. This approach has been instrumental in driving business growth and success for many organizations. At Kikosi Limited, they believe that automation applied to efficient operations will magnify efficiency, while automation applied to inefficient operations will magnify inefficiency.

team of 2 - 10 people

10+ years of industry experience

contact for pricing

contact for pricing

E
Nairobi, Kenya

Entwined Media Ltd offers a range of services to help businesses thrive in the digital landscape. Their web design and UI/UX services create engaging user experiences, while their branding efforts establish strong brand identities. Advertising, SEO, and social media marketing help increase online visibility and reach target audiences. By leveraging data analytics and market insights, Entwined Media Ltd helps clients optimize their digital strategies and drive growth. With a focus on customer engagement and loyalty, they provide customized solutions to meet the unique needs of each business. Whether it's creating valuable content or implementing effective SEO techniques, Entwined Media Ltd is dedicated to delivering results-driven digital marketing campaigns.

team of 2 - 10 people

unknown

contact for pricing

contact for pricing

Click Interactive Media provides full-service creative agency solutions. They build brand identities that last and combine quantitative data with qualitative insights to create engaging experiences. This enables clients to establish a strong online presence, increase brand awareness, and drive business growth through effective marketing strategies. With expertise in web & software development, branding, video production, media planning & buying, Click Interactive Media helps clients succeed in the digital landscape.

team of 2 - 10 people

10+ years of industry experience

rate $25 - $50 / hr

min project budget $1k

C
Nairobi, Kenya

CHARLESON® is a leading marketing agency in Africa, offering a comprehensive suite of services to help businesses thrive. With expertise in Web & Software Development, Web Design (UI/UX), Branding, and Digital Marketing, CHARLESON® helps top brands expose themselves to the right audiences across different channels. The agency's team of seasoned marketing experts crafts campaigns that captivate audiences, convert leads, and cultivate brand loyalty. By marrying strategic insights with unbridled creativity, CHARLESON® delivers measurable results and exceeds client expectations. Whether you're a trailblazing startup or an established brand seeking to refresh your image, CHARLESON® is the perfect partner to achieve your marketing goals.

team of 2 - 10 people

10+ years of industry experience

rate $50 - $75 / hr

min project budget $1k

B
Nairobi, Kenya

Brand2D is a leading marketing agency in Kenya, offering a range of services to help businesses succeed. They provide web and software development, as well as digital marketing solutions such as advertising, social media marketing, and market research. With expertise in creative direction, content creation, and influencer marketing, Brand2D helps clients build strong brands and achieve their business goals. Their services benefit clients by providing customized solutions that drive engagement, increase conversions, and improve overall ROI.

team of 2 - 10 people

15+ years of industry experience

contact for pricing

contact for pricing

Bean Interactive Limited is a leading digital transformation agency in Kenya. They provide web & software development, social media marketing, digital strategy development, and media planning & buying services. These services aim to turn business goals into valuable human interactions and outcomes. By combining their understanding of people with a passion for technology, Bean Interactive enables businesses to achieve success. Their expertise in these fields can benefit clients by driving engagement, increasing brand visibility, and boosting overall performance. With years of experience since 2009, Bean Interactive has established itself as a trusted partner for businesses looking to innovate and thrive in the digital landscape.

team of 2 - 10 people

15+ years of industry experience

contact for pricing

contact for pricing

G
Nairobi, Kenya

Glass House PR provides a range of services to help businesses grow and succeed. Their team offers strategic communication strategies, media planning and buying, and expert PR management. By working with Glass House PR, companies can increase their brand awareness, engage with their target audience, and achieve their marketing goals. Whether you're looking to launch a new product or expand into new markets, Glass House PR has the expertise and creativity to help you succeed.

team of 26 - 50 people

10+ years of industry experience

rate $150 - $200 / hr

min project budget $100k

W
Nairobi, Kenya

This leading marketing and communication group offers a range of services to help businesses thrive in sub-Saharan Africa. Their expertise includes branding, advertising, digital strategy development, PR services, market research, and media planning & buying. By leveraging their multi-agency model across all regions, they can provide tailored solutions to meet the unique needs of each client. Whether it's automating customer relationship management or showcasing a country's magic through innovative marketing campaigns, WPP-Scangroup has the skills and expertise to deliver results-driven outcomes. Their services can benefit clients by driving customer acquisitions, growing customer lifetime value, and maximizing revenue growth at scale and speed.

team of 501 - 1000 people

20+ years of industry experience

contact for pricing

contact for pricing

S
Nairobi, Kenya

Sironka is a pioneering digital marketing agency that crafts innovative solutions for businesses. With expertise in web and software development, advertising, SEO, social media marketing, digital strategy development, and content generation, the company helps clients establish a strong online presence. By focusing on usability, speed, and experience, Sironka positions brands to attract leads and leverage market insights effectively. The agency's services include website hosting, social media management, display ads, and content creation.

team of 2 - 10 people

10+ years of industry experience

contact for pricing

contact for pricing

Digital Onpoint Systems is a leading provider of web and software development services. Their team of experts can help businesses establish a strong online presence through web design, user experience, search engine optimization, social media marketing, email marketing, and media planning. By leveraging these digital assets, companies can capture customers, generate new leads, and drive business growth. With their expertise in mobile solutions, certified digital marketing teams, and creative web designers, Digital Onpoint Systems can help businesses build a solid foundation for success.

team of 2 - 10 people

15+ years of industry experience

contact for pricing

contact for pricing

O
Nairobi, Kenya

Oxygène is a creative and innovative agency that provides a wide range of services to help businesses thrive. With years of experience in advertising, social media marketing, digital strategy development, marketing strategy, PR services, and media planning & buying, Oxygène helps clients build relationships, grow influence, and deliver results. The company's expertise in 360 communications, including creative briefs, public affairs, and sustainability, enables it to provide one-stop solutions that cater to every aspect of a client's business. By combining insights, creativity, technology, and entrepreneurship, Oxygène empowers clients to succeed in the market. With a strong focus on partnership and collaboration, the agency is trusted with handling critical events and sensitive information. Oxygène's purpose is to help clients successfully play their role in the world.

team of 26 - 50 people

9 years of industry experience

contact for pricing

contact for pricing

Eminence Global PR Firm is a leading communications company that provides expert PR services to businesses and organizations in Kenya. With a strong focus on digital strategy development, market research, and event marketing, we help our clients connect with their audience and achieve their goals. Our team of experienced professionals has worked with numerous clients across various industries, including business services, marketing strategy, and more. We pride ourselves on being responsive, efficient, and reliable in all our communications.

team of 2 - 10 people

7 years of industry experience

rate $150 - $200 / hr

min project budget $1k

T
Nairobi, Kenya

Twiga Studios crafts innovative digital experiences, empowering businesses to thrive in the online landscape. With expertise in app designing (UI/UX), branding, video production, and search engine optimization (SEO), they help clients establish a strong presence across various industries. By leveraging strategic communications and media planning & buying, Twiga Studios enhances brand visibility, drives website traffic, and boosts conversions. Their services cater to the needs of diverse businesses, from digital marketing to web design and advertising.

team of 2 - 10 people

15+ years of industry experience

contact for pricing

contact for pricing

S
Nairobi, Kenya

Socialmeds Digital offers a unique blend of strategic creativity, data-driven insights, and technological innovation to help clients navigate the digital space. Their services include graphic design, digital marketing, search engine optimization, social media marketing, digital strategy development, marketing strategy, media planning & buying. By leveraging cutting-edge technology and creative execution, Socialmeds Digital crafts impactful online presence and audience engagement for its clients. The company's approach ensures that every marketing move is aligned with the client's core values and commercial objectives.

team of 2 - 10 people

10+ years of industry experience

rate $100 - $150 / hr

min project budget $5k

I
Nairobi, Kenya

IMG Kenya offers a range of services to help businesses succeed in the competitive market. Their public relations, public affairs, events, conferences, and sports management services are designed to shape perceptions and align realities. By combining creative thinking, data-driven analysis, and strategic planning, IMG Kenya helps clients effectively navigate the complex media landscape. Their expertise in PR, public affairs, and sports management enables them to build lasting relationships with stakeholders, influence public policy, and protect reputations. With a focus on events and conferences, IMG Kenya brings creativity, business savvy, and attention to detail to ensure successful outcomes. Whether it's sponsorship strategy, activations, or experiential marketing, IMG Kenya delivers memorable and engaging experiences that grow brands.

team of 2 - 10 people

20+ years of industry experience

contact for pricing

contact for pricing

P
Nairobi, Kenya

Pamoja Media is a trusted partner for businesses seeking to elevate their online presence. With over a decade of experience, they offer a range of services including web and software development, branding, SEO, social media marketing, email marketing, and media planning. By leveraging these services, businesses can benefit from improved brand awareness, increased website traffic, and enhanced customer engagement. Pamoja Media's expertise helps businesses to reach their target audience effectively, drive sales, and stay ahead of the competition. Their team of experts uses cutting-edge tools and technologies to deliver tailored solutions that meet the unique needs of each client.

team of 2 - 10 people

15+ years of industry experience

contact for pricing

contact for pricing

B
Bahati North, Kenya

Backdrop Agency is a leading content production house that connects clients with their target audience. The company provides bespoke services for online marketing and brand activation initiatives, including professional photography, videography, and high-impact content creation. A three-step process is used to create exciting brand identities. Backdrop also offers long-term timelapse solutions for real estate development projects, providing clients with real-time progress monitoring and regular video edits. Digital marketing services include tailored campaigns, web development, and curated social media strategies.

team of 2 - 10 people

8 years of industry experience

contact for pricing

contact for pricing

D
Nairobi, Kenya

Expertly crafted digital marketing solutions for businesses seeking growth. Dellyna Limited offers a comprehensive range of services, including Advertising, Social Media Marketing, Pay Per Click, and Media Planning & Buying. These personalized strategies help maximize the impact of your online marketing efforts, expand your business, and skyrocket sales. Our team works closely with clients to understand their unique needs, delivering tailored approaches that drive results. By leveraging platforms like Google Ads, Instagram Ads, Facebook Ads, and LinkedIn Ads, we ensure your message reaches the right audience at the right time.

team of 2 - 10 people

3 years of industry experience

contact for pricing

min project budget $1k

Interfine Global Agency offers a comprehensive range of services to help businesses achieve success. With expertise in branding, digital marketing, and social media marketing, they can help clients develop strong brands and profiles that set them apart from the competition. Their team of experienced professionals provides A&R, music distribution, event activations, and media marketing services to artists and brands. By leveraging their network of contacts and proven track record of success, INTERFINE GLOBAL AGENCY LIMITED enables businesses to access opportunities they may not have otherwise. This agency is passionate about helping clients achieve their goals and build successful brands.

team of 2 - 10 people

5 years of industry experience

contact for pricing

contact for pricing

Brainwave Communications Ltd. offers a range of services to help businesses thrive in the market. With a clear understanding of the local market, their web and software development services enable clients to create engaging online experiences. Graphic design, advertising, social media marketing, PR services, and media planning and buying are all part of their portfolio, helping brands stand out through creative and effective solutions. By combining great ideas with integrity and love for the craft, Brainwave Communications Ltd. aims to creatively please clients. Their diversified team is dedicated to turning brand visions into reality. As a member of ICOM and APA, they stay up-to-date with industry trends and best practices.

team of 2 - 10 people

20+ years of industry experience

contact for pricing

contact for pricing

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Overview of Kenya's digital agency industry

Kenya's digital agency landscape has experienced significant growth, driven by increased internet penetration, mobile technology adoption, and rising demand for digital marketing solutions. Nairobi, the country's capital, has emerged as a regional hub hosting numerous local and international digital agencies that offer services ranging from social media management and digital advertising to website development and analytics.

Key statistics and trends

According to DataReportal's Digital 2023 Kenya report, Kenya had approximately 17.86 million internet users as of January 2023, translating to an internet penetration rate of about 32.7%. Social media usage has also skyrocketed, with 10.55 million active social media users, making it a key channel for digital marketing campaigns. The smartphone penetration rate, estimated at around 60%, further amplifies digital engagement opportunities.
Moreover, businesses are increasingly allocating more budget to digital marketing, with sectors like financial services, retail, FMCG, and telecommunications leading the charge.

Challenges and opportunities in the market

Despite the growth, digital agencies in Kenya face several challenges, including:

  • Skills gap: Limited availability of highly skilled digital marketing professionals.
  • Budget constraints: SMEs often have limited budgets allocated for digital campaigns.
  • Infrastructure limitations: Uneven internet connectivity in rural areas hinders broad digital reach.

Nevertheless, these challenges present distinct opportunities for agencies. Growing mobile penetration and increasing digital literacy create avenues for innovative mobile-first campaigns. Additionally, government initiatives such as the Kenya Digital Economy Blueprint aim to bolster digital infrastructure, fostering an improved environment for digital agency operations. The expanding e-commerce sector, projected by Statista to reach revenues of over $3 billion by 2027, also signals promising growth for agencies adept at digital strategy and execution.


Understanding media planning & buying services for your business

Media planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.

Current industry landscape

The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.

Common questions before hiring an agency

  • What is your experience in our specific industry?
  • Which metrics and reporting methods do you use to measure success?
  • How transparent are your pricing and budgeting processes?
  • What strategies will you use to optimize and adjust our campaigns?

Key benefits and pitfalls

Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.

Project timelines and tools

Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.

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