Uncover 2 companies in Luxembourg that deliver Media Planning & Buying services!

Leading agencies include Mikado Publicis and Ierace Dechmann + Partners. A total of 2 Media Planning & Buying providers in Luxembourg are ready to help. They serve clients such as Luxembourg and Luxury brands. Local internet speeds average 245.39 Mbps, supporting fast development and collaboration. Average local salaries are around $87,497, reflecting market rates.

Also specialize in
Graphic Design (2)Media Planning & Buying (2)Branding (1)PR services (1)Advertising (1)
Complementary specialties
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Media Planning & Buying determines the best channels and schedules to reach your target audience, then negotiates and purchases ad placements across TV, radio, print, and digital platforms. This involves audience analysis, budget allocation, rate negotiation, ad trafficking, and campaign monitoring. Sub-services include coordinating creative assets, frequency capping to prevent ad fatigue, cross-channel attribution modeling, and post-campaign performance analysis to inform future buys.
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Found 2 matching agencies

M
Luxembourg, Luxembourg

Mikado Publicis offers a comprehensive range of services to help businesses succeed in the digital landscape. Their full-service approach includes e-commerce development, web design and UI/UX, graphic design, video production, social media marketing, and media planning and buying. By leveraging these services, clients can enhance their online presence, increase brand awareness, drive sales, and stay ahead of the competition. With years of experience in the industry, Mikado Publicis is well-equipped to handle projects of all sizes and complexity levels.

team of 2 - 10 people

30+ years of industry experience

contact for pricing

contact for pricing

I
Leudelange, Luxembourg

Ierace Dechmann + Partners is a full-service communication agency that helps businesses reach their target audience through various channels. With its cross-media approach, the company creates memorable and high-impact messaging that stirs emotions and intellect. The agency's services include branding, graphic design, print design, advertising, PR services, media planning & buying, and more. By providing these services, Ierace Dechmann + Partners enables businesses to build trust with their audience, understand their needs, and create projects that match their identity and communication requirements.

team of 2 - 10 people

15+ years of industry experience

contact for pricing

contact for pricing

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Overview of the digital agency industry in Luxembourg

Luxembourg has become a thriving hub for digital agencies, driven by the country's strong digital infrastructure, strategic geographic location, and supportive governmental policies. Digital agencies in Luxembourg primarily focus on web development, digital marketing, UX/UI design, and digital transformation consulting, serving clients across finance, government, and SME sectors.

Key statistics and trends

According to the Digital Economy and Society Index (DESI) 2022, Luxembourg ranks 8th in the EU, highlighting its advanced connectivity and digital public services. The country is home to over 150 digital agencies, with approximately 70% based in Luxembourg City. Recent data from STATEC (Luxembourg's national statistics agency) indicates that digital and creative industries contribute around 6% of the country's GDP.

Key trends shaping the industry include:

  • Increasing demand for UX/UI design: With growing emphasis on user-centric experiences, agencies are investing more in UX/UI talent.
  • Growth of digital transformation projects: Companies in finance and public sectors increasingly rely on local digital agencies to digitize services and processes.

Challenges and opportunities in the market

Despite steady growth, Luxembourg's digital agency industry faces several challenges, including a limited talent pool within the country, resulting in competitive hiring conditions and high personnel costs. Additionally, small domestic market size pushes agencies to expand internationally, increasing competition with larger European agencies.

Nonetheless, opportunities remain abundant. Luxembourg's government actively supports digital innovation through initiatives such as Digital Luxembourg and Fit 4 Digital, providing funding and mentoring to digital businesses. Furthermore, the country's multilingual culture and central European location offer agencies the advantage of easily serving international clients and accessing broader European markets.


Understanding media planning & buying services for your business

Media planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.

Current industry landscape

The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.

Common questions before hiring an agency

  • What is your experience in our specific industry?
  • Which metrics and reporting methods do you use to measure success?
  • How transparent are your pricing and budgeting processes?
  • What strategies will you use to optimize and adjust our campaigns?

Key benefits and pitfalls

Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.

Project timelines and tools

Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.

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