Partner with 23 companies in Netherlands offering Media Planning & Buying services!

Leading agencies include Platform161, Digital Inside, Admirate Growth Marketing Agency, DCMN and Red & Co.. A total of 23 Media Planning & Buying providers in Netherlands are ready to help. They serve clients such as E-commerce, Retail, B2B, Finance, Startups, B2C, IFarm, Travel, Intelar and Fitness. Local internet speeds average 160 Mbps, supporting fast development and collaboration. Average local salaries are around $60,061, reflecting market rates.

Average starting budget
$5,933
while min. project budget is $500
based on 23 profiles
Average hourly rate
$128
and starting from $50 / hr
based on 23 profiles
Popular skills
AIBig DataCleantechAI ChatbotClimate TechInsert MarketingCircular EconomySearch Engine MarketingCreative advertisementsSocial Media Advertising
Key technical proficiencies
based on found companies
Also specialize in
Media Planning & Buying (23)Advertising (13)Digital Strategy development (13)Marketing Strategy (12)Branding (11)
Complementary specialties
validated by client feedback
Media Planning & Buying determines the best channels and schedules to reach your target audience, then negotiates and purchases ad placements across TV, radio, print, and digital platforms. This involves audience analysis, budget allocation, rate negotiation, ad trafficking, and campaign monitoring. Sub-services include coordinating creative assets, frequency capping to prevent ad fatigue, cross-channel attribution modeling, and post-campaign performance analysis to inform future buys.
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Trusted by
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Found 23 matching agencies

P
Amsterdam, Netherlands

At Platform161, we help brands reach their audiences through programmatic activation. Our modular and affordable solution offers a range of services to fit your campaign needs. With our flexible APIs, you can build the perfect DSP for your goals.

team of 26 - 50 people

10+ years of industry experience

contact for pricing

contact for pricing

V
Hilversum, Netherlands

VIXY Video Platform offers a user-friendly online video platform for streaming video. With its powerful features, businesses can tackle complexity in online video and kickstart their video business. The platform provides scalable video streaming technology, facilitating employee collaboration, improving internal training, and broadcasting live events. VIXY's cloud transcoding API automates ingest, management, and publication workflow of on-demand and live video, ensuring ultrafast playback and advanced security features. This all-in-one video streaming solution enables businesses to focus on content production, licensing, and marketing, while expanding their reach, increasing engagement, and boosting monetization.

team of 2 - 10 people

15+ years of industry experience

rate $50 - $75 / hr

min project budget $5k

C
Almere, Netherlands

Conversive is a collective of marketing makers that explore new opportunities, develop campaigns, and create true value. They offer business services, branding, digital marketing, advertising, SEO, SMM, digital strategy development, content marketing, pay per click, email marketing, conversion optimization, market research, mobile & app marketing, media planning & buying, direct marketing, affiliate marketing, and more. By leveraging their expertise, clients can acquire online shoppers, build databases with relevant leads, reach prospects offline through insert marketing, and discover trends before they are trending. Conversive's analysis tooling provides real-time insights using AI and big data, helping companies improve their marketing performance, develop future-proof ideas, and grow their brand.

team of 26 - 50 people

15+ years of industry experience

rate $100 - $150 / hr

min project budget $1k

D
Berlin, Germany

DCMN is a leading growth marketing agency that helps businesses thrive in the digital landscape. With expertise in branding, video production, media planning & buying, they provide data-infused creation and production for advertising. Their services enable businesses to unlock their next growth level with an individualized media mix, track performance across channels, and make informed strategic decisions. By leveraging their technology and creative minds, clients can build a brand strategy that disrupts the market and drives success. DCMN's approach combines creativity and performance, delivering results-driven campaigns that meet business goals.

team of 26 - 50 people

15+ years of industry experience

rate $200 - $300 / hr

min project budget $5k

D
Utrecht, Netherlands

Expert online marketing solutions from Digital Inside in Utrecht. Boost your website's visibility with SEO and social media marketing. Discover how our services can grow your business. With expertise in Google Ads, content creation, and data analysis, we drive results for B2B and B2C companies alike. Improve your online presence, increase sales, and achieve long-term growth.

team of 2 - 10 people

8 years of industry experience

rate $50 - $75 / hr

min project budget $5k

X
Breda, Netherlands

Xtra Digital Agency drives business growth through expert branding, digital strategy development, content marketing, market research, media planning & buying. By leveraging these services, clients can establish a strong online presence, increase brand awareness, and drive targeted customer engagement. The agency's team of experts helps businesses navigate the ever-evolving digital landscape, resulting in improved website visibility, enhanced customer relationships, and increased revenue. With its extensive experience spanning over two decades, Xtra Digital Agency has developed a unique understanding of what drives business success in today's digital age.

team of 2 - 10 people

20+ years of industry experience

contact for pricing

contact for pricing

D
Amsterdam, Netherlands

Expert digital marketing agency focused on helping businesses succeed in a complex digital landscape. With over 10 years of experience in e-commerce and B2B, they provide comprehensive solutions for search engine optimization, social media marketing, content marketing, pay per click, and more. By combining creativity, data, and technology, they help clients increase conversions, boost revenue, and achieve their online marketing goals.

team of 2 - 10 people

8 years of industry experience

rate $100 - $150 / hr

min project budget $1k

R
Portland, United States

Red & Co. is a transformative consultancy that helps brands uncover better answers to lead to impactful results. With expertise in mobile app development, design, web design, animation, branding, and digital marketing, the company enables clients to shape culture and move people. By questioning everything, Red & Co. works with clients to create innovative solutions that drive business growth. The company's ability to discover where a brand's heart beats hardest is its greatest gift, allowing it to craft compelling stories that connect with audiences. Through strategic thinking and creative work, Red & Co. transforms brands, making them more impactful, memorable, and engaging.

team of 2 - 10 people

10+ years of industry experience

rate $200 - $300 / hr

min project budget $25k

G
Amsterdam, Netherlands

Gigaleads specializes in lead generation, offering a proven and automated approach to generate high-quality leads and increase brand awareness. Their services include advertising, social media marketing, email marketing, conversion optimization, and media planning & buying, all designed to help businesses in the Netherlands and Belgium achieve consistent streams of unique leads and improved brand recognition. By leveraging their expertise and technology, Gigaleads ensures successful outcomes for clients, with guaranteed results and maximum ROI.

team of 2 - 10 people

4 years of industry experience

contact for pricing

min project budget $1k

d
Amsterdam, Netherlands

At Dawn, they specialize in delivering innovative and effective solutions that drive business growth. Their comprehensive services include web design (UI/UX), branding, print design, advertising, media planning & buying. By partnering with Dawn, clients can enhance their brand presence, increase online visibility, and reach a wider audience. Dawn's team of experts provides tailored solutions that cater to diverse industries, including retail, hospitality, and more.

team of 26 - 50 people

80+ years of industry experience

rate $100 - $150 / hr

min project budget $10k

S
Amsterdam, Netherlands

By harnessing the power of three distinct superpowers, SuperHeroes builds buzzing brands that captivate audiences. With a strong foundation in web design and user experience, they craft visually stunning and engaging digital solutions. Social media marketing and media planning help businesses reach new heights by amplifying their online presence. Digital strategy development ensures brands stay ahead of the curve, while leveraging graphic design to elevate their brand identity. By combining these superpowers, SuperHeroes empowers clients to achieve their business goals.

team of 2 - 10 people

15+ years of industry experience

contact for pricing

contact for pricing

K
Amsterdam, Netherlands

Keplar Agency crafts digital experiences tailored to each client's unique needs. With a focus on user-centered design, rock-solid business strategy, and scalable technical solutions, they empower businesses to achieve digital success. By understanding the client's goals and aspirations, Keplar Agency develops bespoke digital solutions that optimize strengths through digital strategy, targeting, and tactical approaches.

team of 2 - 10 people

10+ years of industry experience

rate $150 - $200 / hr

min project budget $10k

O
Rijswijk, Netherlands

Orange Bird is a leading full-service sustainability marketing agency, dedicated to helping businesses reduce their environmental footprint and promote a circular economy. With expertise in web design, branding, graphic design, e-commerce marketing, advertising, search engine optimization, social media marketing, content marketing, marketing strategy, email marketing, PR services, conversion optimization, market research, event marketing, media planning & buying, product marketing, web3 & blockchain marketing, Orange Bird empowers companies to achieve their sustainability goals. By leveraging cutting-edge technologies and innovative strategies, the agency helps clients increase brand awareness, drive sales, and contribute to a more sustainable future.

team of 2 - 10 people

8 years of industry experience

rate $50 - $75 / hr

min project budget $5k

F
Weesp, Netherlands

FLII Media provides expert digital media solutions to businesses in Amsterdam. With expertise in web design, app design, advertising, SEO, social media marketing, and more, clients can benefit from improved online presence and increased conversions. By combining online and offline data, FLII Media offers practical insights into target audiences. The company's team of creative and technical specialists works together to develop and optimize online platforms, including email automation, webshops, and UX design. Whether it's influencer marketing, performance marketing, or business analytics, FLII Media has the expertise to help businesses succeed in today's digital landscape.

team of 2 - 10 people

5 years of industry experience

rate $50 - $75 / hr

min project budget $5k

A
Oisterwijk, Netherlands

AffiMedia provides expert solutions for businesses seeking to dominate their markets through high-quality campaigns. With over a decade of experience in digital marketing, they offer comprehensive services that cater to various industries. Their team of experts helps clients grow their brand in a compliant manner by utilizing a network of reliable partners and cutting-edge platforms. By leveraging their expertise, companies can streamline their operations and increase efficiency. AffiMedia's commitment to customer satisfaction is evident through 24/7 support and dedicated account management.

team of 2 - 10 people

7 years of industry experience

contact for pricing

contact for pricing

Admirate Growth Marketing Agency is a trusted partner for businesses seeking to expand into the Nordic market. With on-the-ground teams in Sweden, Finland, Denmark, Norway, and the Netherlands, they provide tailored marketing strategies and expert guidance to ensure success. Their services include business services, eCommerce marketing, advertising, SEO, SMM, digital strategy development, content marketing, marketing strategy, email marketing, conversion optimization, market research, media planning & buying, direct marketing, and affiliate marketing. These services enable clients to reach their full potential and achieve scalable growth in the region. By leveraging localized insights and specialized marketing strategies, Admirate helps pioneering brands like yours scale further and faster.

team of 2 - 10 people

4 years of industry experience

rate $150 - $200 / hr

min project budget $5k

B
Amsterdam, Netherlands

This agency provides eCommerce marketing, Advertising, Social Media Marketing and Digital Strategy development to help startups and scale-ups reach their full potential. By leveraging search engine advertising, social media advertising, and data-driven approaches, Bastian Lewis helps businesses optimize their campaigns, improve customer engagement, and drive sales growth. With expertise in creating high-impact online advertising strategies, the agency delivers measurable results and continues to innovate through regular testing and analysis.

team of 2 - 10 people

2 years of industry experience

rate $100 - $150 / hr

min project budget $1k

R

R&R Communication specializes in creating distinctive brand identities for businesses across various sectors. By combining creative expertise with a deep understanding of the client's needs, they craft innovative solutions that captivate audiences and drive results. Their services encompass web design (UI/UX), branding, graphic design, logo creation, print design, packaging design, advertising, digital strategy development, PR services, event marketing, media planning & buying, and more. These services enable businesses to establish a strong online presence, build lasting relationships with their audience, and drive growth through targeted campaigns.

team of 2 - 10 people

20+ years of industry experience

rate $100 - $150 / hr

min project budget $5k

W
Amsterdam, Netherlands

WeFuse combines data, art, and technology to deliver user-friendly digital experiences for businesses. By adopting a mobile-first approach, they ensure their clients' websites adapt to changing consumer behavior in real-time. This allows businesses to stay ahead in the ever-evolving digital landscape. WeFuse also designs beautiful digital products, brands, and experiences that connect with clients through art. Their services include web & software development, web design (UI/UX), branding, content marketing, media planning & buying. By partnering with clients to launch premium e-commerce platforms, they help businesses grow and thrive in the market.

team of 2 - 10 people

15+ years of industry experience

contact for pricing

contact for pricing

B
Amsterdam, Netherlands

BASE is a digital solutions provider that empowers businesses to thrive in the ever-evolving digital landscape. With expertise in web and software development, business services, design, and digital marketing, BASE helps clients achieve their goals through creative and effective strategies. By leveraging cutting-edge technologies and innovative approaches, BASE delivers tailored solutions for companies across various industries. From UI/UX design to SEO, and from branding to conversion optimization, BASE's comprehensive services cater to the unique needs of each client. With a strong entrepreneurial spirit and artistic instinct, BASE brings a unique perspective to every project. Whether it's developing mobile apps or crafting digital strategies, BASE is dedicated to helping businesses succeed in the modern marketplace.

team of 2 - 10 people

4 years of industry experience

rate $50 - $75 / hr

min project budget $5k

M
Hoofddorp, Netherlands

Mediabureau ZIGT is a trusted partner in the media industry, offering comprehensive solutions for Market Research and Media Planning & Buying. By leveraging their expertise, clients can gain valuable insights into audience behavior, track campaign performance, and optimize their marketing strategies. With Mediabureau ZIGT, businesses can make informed decisions, increase brand awareness, and drive meaningful engagement with their target audience. From market research to media buying, they provide a seamless and effective approach to achieving marketing goals. By working with Mediabureau ZIGT, clients can unlock the full potential of their marketing efforts and achieve lasting results.

team of 26 - 50 people

20+ years of industry experience

contact for pricing

contact for pricing

H
Amsterdam, Netherlands

This independent B Corp-certified PR agency offers custom public relations services to companies prioritizing societal and cultural impact. Hooton works with award-winning writers and experts in media planning & buying, helping clients grow by strengthening their brand authority and generating new business opportunities through curated media attention. Sustainability is a founding principle of the company, supporting businesses pushing boundaries and aligning with values. Insights-inspired services include data-driven PR goals, showcasing brands to international media, and managing reputation strategically. Hooton also provides expert training and coaching to handle the media and get positive cut-through.

team of 2 - 10 people

10+ years of industry experience

contact for pricing

contact for pricing

L
Amsterdam, Netherlands

LockBox Digital is a marketing agency that helps businesses unlock their full digital potential. With a wide range of services including web and software development, branding, SEO, SMM, digital strategy development, content marketing, pay per click, marketing strategy, email marketing, and media planning & buying, they provide comprehensive solutions to achieve business objectives. By leveraging channels such as social media, search engines, and email, LockBox Digital ensures that clients are ready from a technical standpoint to maximize results. Their expertise in analyzing market dynamics and creating out-of-the-box solutions enables them to deliver high ROI. Through constant analysis, monitoring, and testing, they provide clear and actionable reports to keep clients informed. With a focus on innovation and differentiation, LockBox Digital helps businesses establish performance across all relevant audiences and platforms.

team of 2 - 10 people

5 years of industry experience

rate $50 - $75 / hr

contact for pricing

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Overview of the digital agency industry in the Netherlands

The Netherlands has become a significant hub for digital innovation in Europe, hosting a dynamic ecosystem of digital agencies. These agencies specialize in web development, digital marketing, UX/UI design, and innovative technology solutions, supporting both local and international businesses. Cities like Amsterdam, Rotterdam, and Eindhoven are prominent centers for these agencies, contributing significantly to the country's digital economy.

Key statistics and trends

The Dutch digital agency market has shown steady growth, valued at approximately €2.5 billion in 2022. According to Statista, digital advertising spending in the Netherlands reached around €3.1 billion in 2022, indicating a strong demand for digital marketing services. Moreover, roughly 90% of businesses in the Netherlands actively use digital marketing and online channels to reach their customers.

Notable trends shaping the industry include:

  • Increased focus on user experience (UX): Agencies are prioritizing UX design to enhance customer engagement and satisfaction.
  • Growth of AI and data analytics: Agencies increasingly leverage artificial intelligence and data analytics tools to deliver personalized marketing campaigns and drive efficiency.

Challenges and opportunities in the market

Despite its promising growth, the Dutch digital agency industry faces several challenges. The market is highly competitive, with numerous agencies vying for limited talent, especially skilled developers and data analysts. Additionally, rapidly evolving technology requires continuous adaptation, placing pressure on agencies to maintain up-to-date expertise and innovation capabilities.

However, the industry also presents considerable opportunities. The Netherlands boasts strong digital infrastructure and high internet penetration rates (approximately 97% of Dutch households have internet access). Furthermore, government initiatives supporting digital transformation and innovation provide favorable conditions for growth. Agencies that specialize in emerging technologies and sustainability-focused solutions are positioned to capitalize significantly in the coming years.


Understanding media planning & buying services for your business

Media planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.

Current industry landscape

The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.

Common questions before hiring an agency

  • What is your experience in our specific industry?
  • Which metrics and reporting methods do you use to measure success?
  • How transparent are your pricing and budgeting processes?
  • What strategies will you use to optimize and adjust our campaigns?

Key benefits and pitfalls

Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.

Project timelines and tools

Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.

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