Browse 9 companies in Portugal for Media Planning & Buying services!

Leading agencies include Karma Network, digitalrocket, Seekers, GLOBAZ, S.A. and SayU Consulting. A total of 9 Media Planning & Buying providers in Portugal are ready to help. They serve clients such as B2B, Health, Retail, Energy, Finance, Fashion, Startups, Technology, Healthcare and Hospitality. Local internet speeds average 100 Mbps, supporting fast development and collaboration. Average local salaries are around $13,100, reflecting market rates.

Average starting budget
$3,667
while min. project budget is $500
based on 9 profiles
Average hourly rate
$70
and starting from $25 / hr
based on 9 profiles
Popular skills
AWSMicrosoftServiceNowSalesforceGoogle CloudAI-driven analyticsGoogle Marketing PlatformProgrammatic platforms and toolsRTB-driven advertising marketplace
Key technical proficiencies
based on found companies
Also specialize in
Media Planning & Buying (9)Social Media Marketing (SMM) (7)Digital Strategy development (5)Content Marketing (4)Business Services (4)
Complementary specialties
validated by client feedback
Media Planning & Buying determines the best channels and schedules to reach your target audience, then negotiates and purchases ad placements across TV, radio, print, and digital platforms. This involves audience analysis, budget allocation, rate negotiation, ad trafficking, and campaign monitoring. Sub-services include coordinating creative assets, frequency capping to prevent ad fatigue, cross-channel attribution modeling, and post-campaign performance analysis to inform future buys.
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Trusted by
Google
Microsoft
Airbnb
Spotify
Netflix

Found 9 matching agencies

K
Lisbon, Portugal

A leading digital agency specializing in full-service digital capabilities, Karma Network helps clients achieve stellar results by combining business strategy with expert execution. Their digital acceleration partner model delivers tailored solutions to drive business growth. With expertise in services such as digital marketing, SEO, and social media, Karma Network enables businesses to leverage the power of data-driven marketing and improve their organic position in search engines. By leveraging the full potential of Google Marketing Platform, businesses can grow with confidence. In today's fast-paced digital landscape, 63% of companies struggle with a clearly defined digital strategy, but not Karma Network. With a mission to capture the full potential of digital, they help clients overcome marketing challenges and stay ahead of the competition.

team of 2 - 10 people

15+ years of industry experience

contact for pricing

min project budget $5k

d
Leiria, Portugal

digitalrocket provides a wide range of services to help businesses establish and maintain a strong online presence. Their web & software development services enable companies to create custom solutions, while e-commerce development allows them to sell products online. Digital marketing strategies, including SEO, social media marketing, and advertising, can increase brand awareness and drive sales. By leveraging their expertise in conversion optimization, mobile & app marketing, and media planning & buying, businesses can improve user experience and achieve their goals. With a focus on results-driven approaches, digitalrocket helps companies succeed in various industries, including those focused on health.

team of 2 - 10 people

10+ years of industry experience

rate $50 - $75 / hr

min project budget $5k

S
Lisbon, Portugal

Seekers helps businesses thrive in today's fast-paced digital landscape. By leveraging expert marketing strategies and cutting-edge technologies, Seekers enables companies to reach their target audiences effectively. Their services range from social media marketing to market research, ensuring a comprehensive approach to branding and digital strategy development. With Seekers, clients can tap into new markets, boost brand awareness, and drive real results. Whether it's creating engaging content or analyzing market trends, Seekers provides expert guidance every step of the way.

team of 2 - 10 people

6 years of industry experience

rate $100 - $150 / hr

min project budget $5k

G
Oliveira de Azeméis, Portugal

GLOBAZ, S.A. combines creativity, technology, and intelligence to deliver exceptional experiences for sustainable brands. Their services include web design, graphic design, social media marketing, event marketing, and media planning & buying. These services enable businesses to build strong relationships with stakeholders, driving positive impact. By leveraging these capabilities, companies can enhance their brand reputation and customer engagement.

team of 2 - 10 people

20+ years of industry experience

contact for pricing

contact for pricing

S
Lisbon, Portugal

SayU Consulting specializes in providing personalized and tailored marketing solutions to enhance the reputation of businesses. Their expertise lies in creating effective communication strategies, fostering engagement with stakeholders, and driving results-oriented campaigns. By leveraging their unique approach, clients can improve their visibility, increase brand recognition, and ultimately drive business growth.

team of 2 - 10 people

15+ years of industry experience

rate $50 - $75 / hr

min project budget $1k

V
São Domingos de Rana, Portugal

Viral Taste Digital Marketing delivers successful online experiences by focusing on four key components: strategy, execution, analysis, and improvement. By tailoring digital marketing solutions to each client's goals, the agency achieves high-impact results. Its services include web and software development, mobile app development, social media marketing, and media planning and buying. These services enable businesses to reach new audiences, boost engagement, and drive conversions.

team of 2 - 10 people

20+ years of industry experience

contact for pricing

contact for pricing

Teqblaze crafts unique platforms for diverse industries, providing bespoke development and transformations tailored to the dynamic digital landscape. With expertise in programmatic advertising and real-time bidding platforms, they unlock the power of custom AdTech, offering solutions that drive efficiency and extraordinary results. From Web & Software Development and Digital Marketing to Advertising and Conversion Optimization, their services enable businesses to elevate their online presence and maximize engagement.

team of 2 - 10 people

1 year of industry experience

contact for pricing

contact for pricing

A
Frielas, Portugal

AEMpress, Lda. has been a driving force in the communications industry since 2007. They offer comprehensive services to help businesses thrive in the ever-changing landscape of digital communication. Their expertise spans across graphic design, social media marketing, content marketing, PR services, and media planning & buying. By leveraging these cutting-edge strategies, businesses can enhance their online presence, build strong relationships with their audience, and ultimately drive tangible results.

team of 2 - 10 people

15+ years of industry experience

rate $25 - $50 / hr

min project budget $1k

D
Lisbon, Portugal

Devoteam is a premium technology consulting company that empowers businesses to transform and thrive in the digital age. By leveraging strategic expertise, creativity, and leading technologies, they help clients unlock their full potential and become leading companies. Their services include web and software development, e-commerce development, big data and bi analytics, testing services, IoT development, and more. Devoteam's experts work with cloud platforms like AWS, Google Cloud, Microsoft, ServiceNow, and Salesforce to deliver customized solutions that bring measurable results. With a strong commitment to excellence, continuous learning, and certification appetite in the latest technologies, they enable clients to become digital leaders.

team of 501 - 1000 people

15+ years of industry experience

rate $25 - $50 / hr

min project budget $5k

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Overview of the digital agency industry in Portugal

Portugal's digital agency sector has shown consistent growth over recent years, driven primarily by increased digitalization across sectors such as retail, tourism, healthcare, and finance. Lisbon and Porto are key hubs hosting the majority of digital agencies, reflecting vibrant startup ecosystems and attractive business environments. Agencies offer services including digital marketing, UX/UI design, web and mobile app development, and data analytics.

Key statistics and trends

  • Market size: The digital marketing and advertising segment in Portugal was valued at approximately €400 million in 2022, expected to grow at an annual rate of 8% through 2026.
  • Employment: Over 15,000 professionals were employed by digital agencies and related industries as of 2022.
  • Digital ad spend: Digital advertising accounted for nearly 46% of Portugal's total advertising spend in 2022, indicating a significant shift from traditional media.
  • Mobile-first strategy: Approximately 72% of Portugal's population accessed the internet via mobile devices regularly, making mobile optimization a critical trend among agencies.

Challenges and opportunities in the market

Digital agencies in Portugal face several challenges, including talent shortages, especially in specialized areas such as data analytics and machine learning. Additionally, intense competition has resulted in price sensitivity among clients, pressuring agencies to deliver high-quality services efficiently.
However, opportunities are abundant. The increasing demand for digital transformation among small and medium-sized enterprises (SMEs) provides substantial growth potential. Moreover, Portugal's growing reputation as a tech and innovation hub has attracted international clients and partnerships, expanding business opportunities for local agencies. Strategic investments in emerging technologies, such as artificial intelligence (AI) and augmented reality (AR), also present avenues for differentiation and growth within the competitive landscape.


Understanding media planning & buying services for your business

Media planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.

Current industry landscape

The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.

Common questions before hiring an agency

  • What is your experience in our specific industry?
  • Which metrics and reporting methods do you use to measure success?
  • How transparent are your pricing and budgeting processes?
  • What strategies will you use to optimize and adjust our campaigns?

Key benefits and pitfalls

Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.

Project timelines and tools

Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.

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