Discover 11 companies in South Korea that specialize in Media Planning & Buying services!

Leading agencies include AJ Marketing, Creatip, Hungry Bear Digital, Isentia and JnJ Interactive Co., Ltd. A total of 11 Media Planning & Buying providers in South Korea are ready to help. They serve clients such as Retail, New Media, Marketing, Education, Automotive, Franchising, Advertisers, Public sector, Local Services and Online Coaching. Local internet speeds average 190 Mbps, supporting fast development and collaboration. Average local salaries are around $22,975, reflecting market rates.

Average starting budget
$8,333
while min. project budget is $500
based on 11 profiles
Average hourly rate
$116
and starting from $25 / hr
based on 11 profiles
Popular skills
Not specifiedData analysisMedia databaseSEO technologiesGoogle AnalyticsYouTube AnalyticsDigital marketingReal-time analyticsE-commerce platformsCustomizable platform
Key technical proficiencies
based on found companies
Also specialize in
Media Planning & Buying (11)Social Media Marketing (SMM) (8)Advertising (5)Content Marketing (5)Digital Marketing (4)
Complementary specialties
validated by client feedback
Media Planning & Buying determines the best channels and schedules to reach your target audience, then negotiates and purchases ad placements across TV, radio, print, and digital platforms. This involves audience analysis, budget allocation, rate negotiation, ad trafficking, and campaign monitoring. Sub-services include coordinating creative assets, frequency capping to prevent ad fatigue, cross-channel attribution modeling, and post-campaign performance analysis to inform future buys.
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Trusted by
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Found 11 matching agencies

G
Gangnam-myeon, South Korea

GroupM helps advertisers reach their target audience effectively. The company provides digital marketing, advertising, and media planning services to clients across various industries. By leveraging its expertise in data, technology, and scale, GroupM enables businesses to achieve their marketing goals. Digital marketing services include social media marketing and search engine optimization. Advertising solutions are designed to increase brand awareness and drive conversions. Media planning and buying help clients optimize their ad spend. With a strong presence in 80 markets, GroupM is well-positioned to meet the evolving needs of advertisers. The company's innovative approach helps shape the next era of media. GroupM's focus on collaboration, responsibility, and scale sets it apart from competitors. By partnering with GroupM, businesses can gain access to a wide range of services and expertise.

team of 1000+ people

unknown

contact for pricing

contact for pricing

I
Mapo-gu, South Korea

Isentia provides a range of media monitoring and intelligence solutions to help organizations make informed decisions. Their services include Social Media Marketing, Marketing Strategy, Market Research, and Media Planning & Buying. These solutions enable companies to stay ahead of the news, track their online presence, and analyze data to drive business growth. Isentia's platform allows users to filter, analyze, and report on news and social media content in real-time, providing valuable insights for public relations and communication strategies. By leveraging Isentia's expertise, businesses can enhance their strategic communications, manage their reputation, and stay competitive in the market.

team of 501 - 1000 people

40+ years of industry experience

contact for pricing

contact for pricing

E
Junggu-ri, South Korea

As a leader in the communications industry, Edelman Korea helps organizations navigate the complexities of modern communication. By leveraging expertise in Branding, Social Media Marketing (SMM), PR services, and Media Planning & Buying, clients can build strong brands, engage with their audience, and achieve their business objectives. These integrated solutions enable businesses to stay ahead of the curve and capitalize on new opportunities. With a focus on delivering results-driven communications strategies, Edelman Korea empowers organizations to connect with their target audiences and drive meaningful impact.

team of 101 - 250 people

70+ years of industry experience

contact for pricing

contact for pricing

A
Singapore

AJ Marketing provides a comprehensive suite of services to help businesses reach and engage their target audience. With expertise in branding, video production, digital marketing, advertising, and more, they deliver authentic stories that resonate with consumers across Asia-Pacific. Their influencer marketing agency empowers brands to connect with empowered talent, leveraging the latest ad tech platforms for seamless campaign management. By fueling creativity with technology, AJ Marketing helps businesses make a lasting impact on their audience. From SEO to social media marketing, their services are designed to drive results and amplify brand awareness.

team of 2 - 10 people

6 years of industry experience

rate $25 - $50 / hr

min project budget $5k

C
Gangnam-myeon, South Korea

Creatip is a leading global marketing agency that delivers innovative solutions to businesses. With expertise in web and software development, mobile app development, web design (UI/UX), video production, digital marketing, social media marketing, digital strategy development, content marketing, pay per click, mobile & app marketing, and media planning & buying, they help clients achieve their goals through creative team work. By leveraging the latest technologies, Creatip enables businesses to stay ahead of the competition. Their services cater to various industries, including new media, making them a trusted partner for companies looking to expand their online presence. With a proven track record of success, Creatip continues to shape the marketing landscape in Asia.

team of 26 - 50 people

15+ years of industry experience

rate $100 - $150 / hr

min project budget $10k

J
Seongnam-ri, South Korea

JBridge Company is a global marketing agency specializing in consulting overseas and local brands outside of Korea. By scrutinizing brand key messages, they develop solid consulting based on strategic digital marketing plans. With expertise in search engine marketing, content creation, display, and app ads, JBridge supports clients in penetrating targeted markets. The company's approach is centered around clear KPI planning strategies, ensuring safe performance maintenance and overall maximization. Through their dynamic content formats and official platform partnerships, JBridge enables effective communication with users.

team of 2 - 10 people

unknown

contact for pricing

contact for pricing

H
Seoul, South Korea

Hungry Bear Digital is a leading provider of social media marketing services, specializing in increasing sales and leads for businesses. With over 10+ years of experience and a proven track record, they help US, UK, and APAC-based SMEs expand their businesses through inbound lead generation and brand awareness campaigns. Their expertise includes media planning and buying, as well as marketing automation, allowing them to maximize return on investment. By leveraging social media advertising, Hungry Bear Digital helps clients drive local and national enquiries, increase brand awareness, and attract high-quality leads.

team of 2 - 10 people

8 years of industry experience

rate $100 - $150 / hr

contact for pricing

R
Seoul, South Korea

This RS기획 has demonstrated remarkable success in various industries, leveraging its expertise to drive growth and transformation. With a strong focus on innovation, the company provides tailored marketing services that cater to diverse client needs. By embracing cutting-edge technologies, RS기획 empowers businesses to stay ahead of the competition. The company's dedication to delivering exceptional results has earned it a reputation as a trusted partner in the industry. From e-commerce and education to automotive and franchise development, RS기획 has established itself as a versatile and reliable service provider.

team of 26 - 50 people

15+ years of industry experience

rate $150 - $200 / hr

min project budget $10k

O
Junggu-ri, South Korea

OSO provides expert global online marketing services to clients worldwide. With 20 years of experience, the company has developed a strong expertise in web design, UI/UX, search engine optimization (SEO), and social media marketing (SMM). By leveraging its cutting-edge technologies, OSO helps businesses increase their online presence, boost brand visibility, and drive sales. The company's team of experts provides tailored solutions to meet the unique needs of each client. From website traffic increase to YouTube view growth, and from SEO success to brand awareness enhancement, OSO delivers measurable results. With its extensive global reach, the company collaborates with numerous businesses across various industries.

team of 2 - 10 people

20+ years of industry experience

contact for pricing

contact for pricing

Y
Seoul, South Korea

At Yello Digital Marketing, they specialize in a wide range of services designed to elevate businesses. They offer web and software development, app designing, video production, digital marketing, search engine optimization, digital strategy development, pay per click, media planning & buying. These services enable clients to improve their online presence, drive sales, and enhance customer engagement. Yello Digital Marketing's expertise helps businesses stay ahead of the competition in today's fast-paced digital landscape.

team of 501 - 1000 people

10+ years of industry experience

contact for pricing

contact for pricing

J
Gangnam-myeon, South Korea

A leading digital marketing agency, JnJ Interactive Co., Ltd offers a comprehensive range of services to drive business growth. Their advertising and media planning & buying expertise helps clients achieve targeted results. By optimizing performance and analyzing campaign success, they create tailored solutions that maximize return on investment. With a focus on local market insights, their campaigns resonate with diverse audiences. By leveraging global and local media channels, they amplify brand impact. JnJ Interactive Co., Ltd's innovative approach empowers businesses to thrive in the ever-evolving digital landscape.

team of 2 - 10 people

20+ years of industry experience

contact for pricing

contact for pricing

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Overview of the digital agency industry in South Korea

South Korea's digital agency landscape has rapidly expanded due to the country's advanced technological infrastructure and widespread internet penetration. The industry primarily focuses on digital marketing, web design, mobile app development, and social media management. With over 97% of the population having internet access, digital agencies are integral in helping brands engage consumers online effectively.

Key statistics and trends

  • Digital ad spending growth: South Korea's digital advertising expenditure reached approximately USD 5.5 billion in 2022, reflecting a growth rate of around 12% compared to the previous year.
  • Mobile dominance: Mobile advertising accounts for nearly 70% of total digital ad spending, driven by high smartphone penetration rates (approximately 95%).
  • Social media trends: Platforms such as Naver, KakaoTalk, Instagram, and YouTube dominate social media marketing strategies, with KakaoTalk alone boasting over 47 million active users in South Korea.

Challenges and opportunities in the market

The South Korean digital agency ecosystem faces several challenges, including intense competition, evolving consumer preferences, and increasingly stringent data privacy regulations. Agencies must continuously innovate and adapt strategies to maintain market relevance. Additionally, the rapid adoption of AI-driven analytics and personalized marketing solutions offers substantial growth opportunities for agencies willing to invest in technology.

Furthermore, the Korean government's ongoing support for digital transformation and startups creates a favorable environment for new agency entrants and partnerships. Emphasizing creativity and technological proficiency will be critical for digital agencies aiming to differentiate themselves in this highly competitive yet promising market.


Understanding media planning & buying services for your business

Media planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.

Current industry landscape

The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.

Common questions before hiring an agency

  • What is your experience in our specific industry?
  • Which metrics and reporting methods do you use to measure success?
  • How transparent are your pricing and budgeting processes?
  • What strategies will you use to optimize and adjust our campaigns?

Key benefits and pitfalls

Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.

Project timelines and tools

Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.

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