Leading 12 companies in Tanzania for Media Planning & Buying services!

Leading agencies include Tanzania Web Solutions (TWS Firm), SETUP LIMITED, Swapnil Desai, Areacode Creative Minds Limited. and SMART CODES. A total of 12 Media Planning & Buying providers in Tanzania are ready to help. They serve clients such as African Businesses, Health, Tanzania, Startups, Airlines, Insurance, E-commerce, East Africa, Food Industry and Digital Media.

Average starting budget
$1,000
while min. project budget is $500
based on 12 profiles
Average hourly rate
$40
and starting from $10 / hr
based on 12 profiles
Popular skills
AISEOCSS3HTML5ShopifyHostingJavaScriptWooCommerceWeb DevelopmentContent Creation
Key technical proficiencies
based on found companies
Also specialize in
Media Planning & Buying (12)Social Media Marketing (SMM) (9)Branding (8)Web & Software Development (6)Digital Strategy development (6)
Complementary specialties
validated by client feedback
Media Planning & Buying determines the best channels and schedules to reach your target audience, then negotiates and purchases ad placements across TV, radio, print, and digital platforms. This involves audience analysis, budget allocation, rate negotiation, ad trafficking, and campaign monitoring. Sub-services include coordinating creative assets, frequency capping to prevent ad fatigue, cross-channel attribution modeling, and post-campaign performance analysis to inform future buys.
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Trusted by
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Found 12 matching agencies

S
Dar es Salaam, Tanzania

Serengeti Bytes is a leading communications and digital agency in Tanzania and East Africa. They deliver exceptional services in public relations, strategic communications, and digital marketing to help businesses connect with their target audience. Their one-size-fits-all approach ensures tailored strategies that meet the unique needs of each client. With expertise in branding, social media marketing, content creation, and event management, Serengeti Bytes helps clients showcase their brand, engage with their audience, and achieve their business goals.

team of 2 - 10 people

7 years of industry experience

rate $50 - $75 / hr

min project budget $1k

S
Dar es Salaam, Tanzania

SMART CODES offers a range of digital innovation and advertising services. Their team of experts provides web and software development, mobile app development, and software development to help clients achieve their business goals. The company's services also include branding, advertising, search engine optimization, social media marketing, digital strategy development, marketing strategy, mobile and app marketing, and media planning and buying. By embracing technology and consumer needs, SMART CODES aims to create a lasting impact on its clients' businesses.

team of 2 - 10 people

15+ years of industry experience

contact for pricing

contact for pricing

C
Thenhipalam, India

CAPIO INTERACTIVE is a creative design company that helps clients achieve their vision of being the number #1 brand in their industry. With expertise in corporate branding, FMCG product package designing, digital marketing & advertising, and motion graphics video production, they bring brands to life through innovative solutions. By understanding the industry and leveraging cutting-edge technologies, CAPIO INTERACTIVE delivers exceptional results that drive business growth. Their services include web & software development, web design (UI/UX), app designing (UI/UX), branding, graphic design, video production, logo design, print design, packaging design, digital marketing, advertising, search engine optimization (SEO), social media marketing (SMM), digital strategy development, content marketing, pay per click, marketing strategy, email marketing, market research, media planning & buying, and direct marketing. By partnering with CAPIO INTERACTIVE, businesses can benefit from increased brand awareness, improved customer engagement, and enhanced business performance.

team of 2 - 10 people

10+ years of industry experience

rate $25 - $50 / hr

min project budget $1k

M
Dar es Salaam, Tanzania

Mainstream Media Limited is a leading marketing and software development company that helps businesses grow and succeed. They offer a wide range of services, including video production, social media marketing, digital strategy development, and more. With years of experience, they provide custom software and mobile-based applications to meet the unique needs of their clients. Mainstream Media Limited's team of experts develops strategies based on client service and manages the delivery of marketing solutions. They also monitor and provide ROI on each service to ensure maximum impact. By partnering with Mainstream Media Limited, businesses can increase their online presence and achieve their goals.

team of 2 - 10 people

10+ years of industry experience

contact for pricing

contact for pricing

H
Dar es Salaam, Tanzania

Horizon Digital is a leading digital marketing agency that combines creativity and technology to deliver innovative solutions. With expertise in web design, branding, print design, social media marketing, email marketing, and media planning, the company helps businesses maximize their reach and optimize their ROI. By harnessing the power of cutting-edge technology and data-driven insights, Horizon Digital creates immersive digital experiences that connect, engage, and convert. The company's meticulous attention to detail and premium quality materials bring brands' visions to life. Whether it's crafting strategic campaigns, producing high-quality visuals, or leveraging influencers, Horizon Digital is dedicated to delivering exceptional results.

team of 2 - 10 people

10+ years of industry experience

contact for pricing

contact for pricing

Q
Dar es Salaam, Tanzania

Quantum Infinity Co Ltd is a versatile and innovative media, marketing, and tech company dedicated to elevating brands with ingenious ideas, global digital strategies, and market-ready innovations. Their comprehensive portfolio includes TV and radio stations, visual and audio production facilities, a cutting-edge creative marketing agency, and reality shows. By delivering tailored marketing solutions that address distinctive client requirements, they help businesses reach their full potential and contribute to a better world. With expertise in social media marketing, digital strategy development, marketing strategy, PR services, event marketing, media planning & buying, Quantum Infinity Co Ltd empowers brands to connect with their audience through various strategies, advertising, content creation, and data analysis.

team of 2 - 10 people

10+ years of industry experience

rate $25 - $50 / hr

min project budget $1k

S
Dar es Salaam, Tanzania

Setup Limited offers a range of services to help businesses succeed in the competitive e-commerce market. With expertise in web & software development, web design (UI/UX), graphic design, search engine optimization (SEO), social media marketing (SMM), and media planning & buying, Setup Limited helps clients build valuable long-term relationships with their customers. By leveraging Shopify's user-friendly platform and optimized infrastructure, merchants can focus on their core business activities and achieve greater success. Effective digital media strategies are also crucial in today's market, and Setup Limited adapts to each client's unique needs to deliver top-notch solutions. Through its commitment to reliability and delivering as promised, Setup Limited builds strong foundations for clients' brands. By pushing the boundaries of marketing and communication, Setup Limited leaves a legacy of achievement for its brand and served clients.

team of 2 - 10 people

10+ years of industry experience

contact for pricing

contact for pricing

W
Dar es Salaam, Tanzania

Wegrow Agency Limited is a full-service marketing, research and business consultancy agency that helps businesses implement and manage marketing strategies to grow their customer base, increase sales, generate profit, and achieve their business goals. With expertise in branding, advertising, SEO, social media marketing, content marketing, pay-per-click, email marketing, PR services, market research, mobile & app marketing, event marketing, media planning & buying, direct marketing, and affiliate marketing, the agency offers a comprehensive approach to promoting businesses. By leveraging digital marketing channels and conducting thorough business research, Wegrow Agency Limited enables brands to make informed decisions, improve their online presence, and drive sales growth.

team of 2 - 10 people

7 years of industry experience

contact for pricing

min project budget $1k

S
Dar es Salaam, Tanzania

Starbrand Creative Limited crafts innovative digital solutions to help African businesses achieve success. The company offers a range of services, including web and software development, mobile app development, branding, product design, and media planning. By leveraging these services, clients can enhance their online presence, improve customer engagement, and drive business growth. Starbrand Creative Limited's team of experts provides tailored solutions to meet the unique needs of each client. With a focus on creativity and approachability, the company brings digital success close to African businesses.

team of 2 - 10 people

9 years of industry experience

contact for pricing

contact for pricing

This Tanzanian digital agency offers a comprehensive range of services to help businesses succeed in the online space. With expertise in web development, software development, mobile app development, and digital marketing, they provide tailored solutions to meet the unique needs of each client. By leveraging cutting-edge technologies such as AI and visual storytelling, TWS Firm empowers businesses to stand out from the crowd and achieve remarkable results. Their services are designed to elevate online presence, drive engagement, and boost brand success. From strategic SEO to captivating content creation, high-performance hosting, and targeted advertising with AI, they offer a one-stop-shop for all digital needs.

team of 2 - 10 people

4 years of industry experience

rate $25 - $50 / hr

min project budget $1k

S
Dar es Salaam, Tanzania

This seasoned website developer specializes in crafting bespoke websites that cater to the unique needs of Tanzanian businesses. By leveraging his expertise in mobile-optimized designs, local SEO strategies, and engaging content, he enables companies to establish a strong online presence and drive growth. With a focus on delivering personalized support and ensuring peak performance, Swapnil's services empower clients to thrive in the digital landscape.

team of 2 - 10 people

10+ years of industry experience

rate $25 - $50 / hr

min project budget $1k

A
Dar es Salaam, Tanzania

Areacode Creative Minds Limited empowers brands and businesses with a 360-degree approach to sustainable growth. The company provides comprehensive services in Branding and Graphics, Printing Solutions, and Corporate Event Planning and Full Setup. By harnessing local market knowledge, industry expertise, and a commitment to quality, the company aims to revolutionize its clients' success journey. With attention to detail and precision, Areacode delivers top-notch printing services that help brands stand out in the competitive market. The company's mission is to redefine creative excellence by providing innovative, integrated solutions across three core pillars.

team of 2 - 10 people

9 years of industry experience

contact for pricing

contact for pricing

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Overview of the digital agency industry in Tanzania

Tanzania's digital agency industry is experiencing notable growth, driven by increasing internet penetration and the rapid adoption of mobile technology. With an internet penetration rate of approximately 50% and over 31 million internet users as of early 2023, the Tanzanian market is becoming increasingly attractive for digital marketing, web development, and social media management services. Small and medium-sized enterprises (SMEs) are progressively turning to digital platforms to enhance their visibility and commercial performance, creating ample opportunities for local digital agencies.

Key statistics and trends

  • Mobile penetration: Around 90% of internet access in Tanzania occurs via mobile devices, highlighting the importance of mobile-first strategies.
  • Social media usage: Approximately 6 million Tanzanians actively use social media, with platforms like Facebook, Instagram, and WhatsApp dominating digital marketing channels.
  • E-commerce growth: Tanzania’s e-commerce market is projected to grow at a compound annual growth rate (CAGR) of around 15% between 2023 and 2027, significantly impacting digital agency services.

Challenges and opportunities in the market

Despite robust growth, Tanzania's digital agency industry faces several challenges including limited digital infrastructure in rural areas, inconsistent internet connectivity, and a shortage of skilled digital professionals. Moreover, many businesses are still hesitant in fully embracing digital transformation due to limited awareness of digital benefits.

However, these challenges also present significant opportunities. Agencies proficient in providing tailored digital training and localized digital solutions stand to benefit substantially. Furthermore, the increasing government emphasis on digitization and the steady expansion of internet infrastructure projects, such as the National ICT Broadband Backbone (NICTBB), offer promising prospects for future growth in Tanzania’s digital agency ecosystem.


Understanding media planning & buying services for your business

Media planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.

Current industry landscape

The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.

Common questions before hiring an agency

  • What is your experience in our specific industry?
  • Which metrics and reporting methods do you use to measure success?
  • How transparent are your pricing and budgeting processes?
  • What strategies will you use to optimize and adjust our campaigns?

Key benefits and pitfalls

Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.

Project timelines and tools

Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.

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