Leading agencies include Cohn & Wolfe Íslandi, Discover Iceland, Góð samskipti, KOM Consulting and Athygli. A total of 5 PR services providers in Iceland are ready to help. They serve clients such as Finance, Government, Business, Businesses, Island nations, Almannatengsla, Public Relations, Krísviðvióviý and Travel and Tourism. Local internet speeds average 295.55 Mbps, supporting fast development and collaboration. Average local salaries are around $90,055, reflecting market rates.
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KOM Consulting has been driving effective communication strategies since its inception in 1986. With decades of experience, the company has established itself as a leading provider of public relations services. KOM Consulting's expertise encompasses a wide range of areas, including crisis management and reputation building. By leveraging these services, clients can enhance their brand visibility, foster stronger relationships with stakeholders, and navigate complex communication landscapes. The company's team of experts is dedicated to delivering tailored solutions that meet the unique needs of each client. From crafting compelling narratives to facilitating strategic partnerships, KOM Consulting's PR services are designed to elevate organizations and drive success.
team of 2 - 10 people
30+ years of industry experience
contact for pricing
contact for pricing
Athygli is a pioneering samskipti company that offers innovative marketing strategy and PR services. By harnessing the power of creativity and expertise, Athygli helps its clients establish strong brand identities and achieve their business goals. The company's skilled professionals provide tailored solutions for various industries, including business, finance, and government. With a focus on idea generation and cost-effective solutions, Athygli empowers its clients to navigate the ever-changing market landscape. By partnering with Athygli, businesses can unlock new opportunities and stand out in the competitive market.
team of 2 - 10 people
30+ years of industry experience
contact for pricing
contact for pricing
Gód samskipti is a trusted advisor providing strategic communications consulting, leadership advisory, business coaching, executive search, and crisis communication services. Their team of experts helps companies navigate complex challenges, build trust, and achieve their goals. By leveraging their knowledge and experience, businesses can improve their reputation, increase productivity, and drive growth.
team of 2 - 10 people
15+ years of industry experience
contact for pricing
contact for pricing
Discover Iceland is a leading provider of advertising, social media marketing, and PR services to help businesses reach their target audience. Their services can benefit clients by increasing brand awareness, driving website traffic, and generating leads. With expertise in media planning and buying, Discover Iceland helps clients achieve their marketing goals. By leveraging the latest technologies and tools, they provide innovative solutions for businesses looking to succeed in the competitive Icelandic market. Whether you're looking for advertising services or social media marketing strategies, Discover Iceland is the perfect partner to help you achieve your goals.
team of 2 - 10 people
unknown
contact for pricing
contact for pricing
Cohn & Wolfe Íslandi is a leading PR services provider dedicated to fostering open communication. By bridging the gap between people and right messages at the right time, they help clients gain a stronger foothold in the market. With expert knowledge of public relations, Cohn & Wolfe Íslandi offers comprehensive services that benefit its clients by increasing brand awareness, driving engagement, and building reputation. From crisis communication to media relations, their team provides tailored solutions to suit each client's unique needs.
team of 2 - 10 people
20+ years of industry experience
contact for pricing
contact for pricing
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Post your project — free & easyThe digital agency industry in Iceland has experienced notable growth in recent years, driven by the country's strong emphasis on innovation, digital infrastructure, and tech-savvy population. Iceland boasts one of the highest internet penetration rates globally, with around 99% of its population actively online, providing a solid foundation for digital agencies to flourish.
The Icelandic digital marketing and advertising sector has expanded steadily, reflecting broader European trends. According to Statistics Iceland, digital advertising spending accounted for over 60% of total advertising expenditure in 2022, marking a clear shift from traditional media to digital platforms. Additionally, the rise of mobile device usage—with approximately 95% of Icelanders owning smartphones—has pushed agencies to prioritize mobile-first strategies.
A notable trend in the Icelandic market is the growing demand for specialized digital services, such as UX/UI design, SEO, content marketing, and video production. This specialization has led to the emergence of boutique agencies focused on niche markets.
Despite steady growth, digital agencies in Iceland face several challenges, including a relatively small domestic market and intense competition for skilled professionals. The limited talent pool in specialized areas like data analytics, software development, and digital strategy is a significant constraint. Furthermore, economic fluctuations and currency volatility occasionally create budget uncertainties for both agencies and their clients.
Nevertheless, the Icelandic market presents considerable opportunities:
Overall, Iceland's digital agency ecosystem continues to mature, driven by innovation, digital adoption, and a supportive business environment that fosters growth and international potential.
Public relations (PR) services today extend far beyond traditional press releases and media outreach. Modern PR firms leverage diverse strategies and digital tools designed to boost brand visibility, strengthen reputation, and build meaningful audience relationships. Decision-makers considering hiring a PR agency should understand exactly what contemporary PR entails and how it can impact their business.
Today, PR encompasses strategic media relations, crisis management, content creation, social media engagement, influencer partnerships, event organization, and reputation monitoring. Leveraging technologies such as media monitoring platforms (e.g., Meltwater, Cision), analytics tools (Google Analytics, SEMrush), and social listening software (Sprout Social, Mention), agencies deliver measurable outcomes and real-time insights.
The global PR industry continues to expand, driven by increased digital media consumption and the demand for authentic, transparent communication. When selecting an agency, decision-makers commonly ask:
Hiring professional PR services offers clear benefits, including enhanced brand credibility, increased visibility in relevant media, and strategic audience engagement. However, pitfalls exist. Decision-makers should beware of agencies promising instant results or lacking clear metrics and reporting processes.
Most PR campaigns range from three months for targeted initiatives to one year or longer for comprehensive reputation-building programs. Clear goals, regular communication, and defined KPIs help ensure successful, timely project delivery.
By thoughtfully evaluating these factors, businesses can select a PR service provider capable of effectively enhancing brand reputation and delivering tangible, measurable results.
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